Thursday, September 3, 2020

Ethical Movie Review Blood Diamond Essay Essay Example

Moral Movie Review: Blood Diamond Essay Paper 0. 1 Introduction The undermentioned article will examine moral issues tended to through the film â€Å"Blood Diamond† . The two boss issues distinguished and talked about are ; kid troopers and battle jewels. My main focal point of moral speculations will abide of the four western hypotheses. this incorporates. selfishness. utilitarianism. moralss of duties and moralss of rights. Despite the fact that these speculations depend on moral oppression. I will at present look to utilize a pluralistic position. Moreover. a portion of these hypotheses will be extended and different speculations that do non be given such a great amount towards moral oppression will be included. The undermentioned region will focus more on how these issues happened and try to give some conceivable answer to the employments. So as to make so expressive moral hypotheses will be apparatuses in the examination. At long last the choice will be introduced by a mix of a film reappraisal and a short summarize of the discoveries in the content. We will compose a custom exposition test on Ethical Movie Review: Blood Diamond Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Ethical Movie Review: Blood Diamond Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Ethical Movie Review: Blood Diamond Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer 1. 1 Children with weapons The first of the two moral issues that will be analyzed is the use of childs as troopers. So as to make so I trust I need to take an abstract capacity on the subject. looking from a Rebel trooper. The reason for this is on the grounds that I accept equitable or western situations regarding this matter will in the terminal territory this is neither good or moral. So as to get an additionally intriguing situation on the undertaking. I will use a substitute assault and try to watch out of the eyes of a trooper taking the use of kid fighters. The request is ; in what manner can the utilization of childs as warriors be advocated? The situation depicted in the film informs us regarding the Revolutionary United Front ( RUF ) . which is an agitator bunch battling the experts in Sierra Leone 1999. To set the situation in a warriors head. one could reason that his or hers thoughts were. â€Å"I am being attacked by the West. they are taking my precious stones. the specialists is degenerate. how might I win this fight? † This position depends on RUF as one disapproved of fighters. of class they are non. be that as it may, so as to do this announcement the reason is so. The primary moral hypothesis that can be connected to the reaction of child fighters is selfishness. The main develop of this hypothesis is defended with one holding to focus on one self image ; to order every single other thing is to hard ( Crane and Matten 2010 ) . It is of import to isolate from childishness. what's more, one can reason that this activity can be advocated as an egocentric mindset. non a childish purpose of position. They do non battle simply for their ain winning ; they battle for what they accept is best for the state and RUF. The rest of the universe would probably contrast to the utilization of childs. however, how might they judge a situation that for a large portion of them is so distant that they can just be partiality non thinking about the situation? One can even venture out so far to express that both the consequentialist hypotheses underpins the activities performed by this Rebel gathering. they are fighting for their ain wants and what they accept is everyone's benefit. So as to make so they need to utilize the assets accessible. thus using kids as fighters and life in utilitarianism. Consequentialist speculations center around the outcome. what's more, one can area that is the thing that must be the point of convergence so as to truly use so youthful individuals for offices in war. The contrasts between the speculations are that vanity centers around the leader while utilitarianism throws an oculus on the more extensive network. which RUF appears to make each piece great while battling against the specialists ( Crane and Matten 2010 ) . For the staying speculations on this issue. there is no 1 that can be related with the utilization of children for these activities. Both non-consequentialist hypotheses have clear good advice that will non back up the class of activities taken by the RUF. Moral obligations have three boss aphorisms. what's more, I accept no RUF officer would want the utilization of child troopers to go a cosmopolitan statute. Saying two investigations will state us that all the children have non openly chosen to go warriors. furthermore, can be supposed to be utilized as organizations by the RUF to achieve their closures. non to instruct the children in the correct way. The third adage inquires as to whether the activities are generally acknowledged. there is no interest for account here. it is non acknowledged by the universe. Moral thought processes of rights and justness has a major point of convergence on human confidence and humankind ; one can sensibly area that there is neither in the use of children as warriors. So we would now be able to do a short summarize to express that with a pluralistic ( perhaps a spot increasingly relativistic ) position on the two consequentialist moral hypotheses the use of childs to tolerate weaponries can be advocated. We will talk this issue further in the accompanying region of the article. however, first the issue of blood jewels will be tended to. 1. 2 â€Å"Bling-Bang† Conflict precious stones or blood jewels as the rubric of the film affirms is an of import moral issue edified by director Edward Zwick. Before going into treatment around moralss sing this subject. a short meaning of battle precious stones is fitting: â€Å"Conflict Diamonds †other than known as blood jewels †are precious stones that are utilized to fuel battle and human rights abuses. They have established primitive conflicts†¦ that have brought about the expire and displacing of 1000000s of individuals. † ( Global Witness 2011 ) . In Sierra Leone 1999 the precious stones are exchanged for to a great extent arms by the RUF. the buyers are enormous precious stone organizations using purifying strategies around the universe so as to â€Å"wash† the stones. As the film shows us. the precious stone industry is incredible and untrustworthy. Working from a place of pluralism which is a moral in the middle of way among oppression and relativism. one which I accept ought to and is being utilized the most. the activities of the precious stones partnerships are very corrupt and dishonest. Pluralism depends on the feeling that ethical quality is a cultural wonder fitting to Kaler ( Crane and Matten 2010 ) . On the off chance that one would reason that profound quality is a cultural wonder. the profound quality of accepting utilization of Rebel bunches as RUF and their most extreme techniques for tasks can in no way be legitimized. Helping condemnable and appalling activities like these should neer be finished. The chilling bit is this is nil new. companies do accept of individuals as offices just which is inverse of what the second adage of moral duties recommend ( Crane and Matten 2010 ) . A quote from the film which depicts this situation. also, suggests that the organizations fool buyers into accepting that each precious stone comes without blood is said by Danny Archer when addressing an American columnist. â€Å"In America it’s bling. be that as it may, around here it’s bling thump. † ( Imdb. com 2011 ) . What Mr. Bowman here says is truly on the topographic point on how dishonest the activities of jewel organizations bamboozle the universe. What's more, they do so wittingly. after all the introduction of the film shows a G8 meeting where precious stone CEO’s are precent and praised for go toing the fight against blood jewels. At the point when they at the terminal so still buy blood precious stones. their activities can be nil else than both corrupt and unscrupulous. For each moral hypothesis that incorporate ethical quality. respect. or then again even everyone's benefit. these individuals do non hope to mind. what's more, it is hard to happen any way to warrant their organizations aside from financial profitss. which is dismal. untrustworthy and unethical. Their activities can be found as exploitative by three of the four moral speculations referenced ; the solitary 1 that again can come to make tranquility of head for the CEO’s is the line of selfishness. Again the financial wants of jewel organizations is by all accounts all they care about. what's more, on the off chance that they accept that everything else is non their activity. so pride will acknowledge the activities of these individuals. There is a however here. what's more, as the last section expressed. they wittingly bamboozle and witt ingly cognize what the historical backdrop of their stones are. They make that history issue to them each piece without further ado as they go to the precious stone gathering. What's more, when they make that blood covering those precious stones matter. misbehaving of the egocentric hypothesis is something they do. what's more, as moral hypotheses are guidelines and directors that decides right and off base. these activities can unmistakably be expressed as mistaken ( Crane and Matten 2010 ) . I will non pass a lot of clasp on covering the three staying speculations regarding this matter since I do non see space for much twisting while mensurating the judgments up to the remaining three hypotheses. Put just. utilitarianism is non upheld on the grounds that their activities are non for everyone's benefit. There is no â€Å"greater good† in buying battle precious stones accidentally for shoppers ; nor is at that place for working a savage common war for prudent plans. There are to significant effects on world’s society for this to be dismissed. Over to the non-consequentialist hypotheses they are as portrayed aforesaid in the paper dependent on ethical quality. sense of pride and mankind. what's more, there are space for little of these builds in the activities of Van de Kaap. Van de Kaap is the character of the jewel CEO in this film. What's more, as referenced prior back uping such abominable military activities resists what the second axi

Tuesday, August 25, 2020

An Evaluation of Leadership Impacts on Organisational Performance

Question: Examine around An Evaluation of Leadership Impacts on Organizational Performance. Answer: Presentation The exhibitions of the representatives in a business establishment are to a great extent affected by the initiative qualities and styles of authoritative administrators. Law based, appealling, free enterprise and hireling initiative styles urge the representatives to create exhibitions while presence totalitarian administration styles lessen the inspiration levels of the individuals to act in a powerful fashion(Fuda, 2013). Issue Statement Diverse initiative styles like despotic, vote based, free enterprise, appealling and worker are seen to influence the exhibition parts of representatives working in an association. The best sort of authority style is required to be distinguished and fused for age of improved hierarchical execution. Points and Objectives Points The exploration centers around understanding the effects of changed kinds of initiative styles on the presentation parts of the business associations. Destinations To think about the various sorts of administration styles. To assess the effects of various administration styles on authoritative execution. Brief Methodology Exploration Philosophy Interpretivism research theory would be utilized for advancing the structure of unstructured polls utilized for directing of meetings of centered gathering respondents. The inductions picked up from interpretivism research worldview would be expansive based and inside and out in nature. So also, quantitative and explicit derivations would be picked up from study respondents using positivism research (Ouyang, 2001). Exploration Design The utilization of inductive exploration configuration is advanced dependent on the investigation of potential written works like books, diaries from databases and other online diaries and articles identified with authoritative initiative and its effects on hierarchical execution. Inductive examination movement would help in the improvement of new ideas and speculations from the investigation of prior hypotheses and ideas related with the exploration issue. Deductive exploration configuration depends on the advancement of examination theories and in this manner organized poll sets for picking up of study surmisings for demonstrating the speculations developed (Brown, 2010). Exploration Strategy The leading of writing survey dependent on the investigation of various literary works gathered from books, diary articles and other exploration articles require the fuse of auxiliary examination study. Essential examination study is likewise helped out through utilization of meetings and overviews dependent on creating of open and close-finished inquiries individually (Babbie, 2009). Information Collection Information assortment identified with meet is picked up by the specialist dependent on the improvement of meeting transcripts and furthermore using recording contraptions for recording of inductions both from engaged and telephonic meetings. Information assortment for review examination would be helped out through improvement of organized inquiries containing five point likert scales and in this way in conveying the equivalent through mailers and on the web (Tingli Chengqing, 2010). Inspecting Non-likelihood tests like bunched inspecting would be utilized for determination of respondents required for structuring of centered gathering of administrative respondents comprised by 20 individuals. Likelihood testing like the irregular inspecting approach is utilized for the determination of overview respondents of around 100 individuals (DeVaus, 2002). Information Analysis Subjective and account surmisings picked up from talk with movement would be examined through the Grounded Theory Approach of categorisation and unitisation of informational indexes. Quantitative informational indexes picked up from review movement are dissected dependent on graphical and measurable examination (Brown, 2010). References Babbie, E. (2009). The Practice of Social Research. USA: Wadsworth Cengage Learning. Earthy colored, A. P. (2010). Subjective technique and bargain in applied social examination. Subjective Research , 10 (2), 229-248. DeVaus, D. (2002). Studies in social exploration. USA: Routledge. Fuda, P. (2013). Initiative Transformed: How Ordinary Managers Become Extraordinary Leaders. US : Profile Books. Ouyang, R. (2001). Fundamental Inquiry of Quantitative Research. Australia: Ezine articles. Tingli, L., Chengqing, W. (2010, September 16). Observational Research on Economic Impact of Mega-Event: Based working on this issue of 2008 Beijing Olympic Games. The board and Service Science (MASS) , 1-4.

Saturday, August 22, 2020

Birth, Death Marriage Records in Alberta Canada

Birth, Death Marriage Records in Alberta Canada The Province of Alberta was shaped in 1905, yet considerate enlistment of births, relationships, and passings in Alberta goes back to 1870 when Alberta was a piece of the Northwest Territories. A couple, dispersed birth records go back similar to 1850. Step by step instructions to Request an Alberta Vital Record: Taxpayer driven organizations, Alberta RegistriesVital StatisticsBox 2023Edmonton, Alberta T5J 4W7Phone: (780) 427-7013 Alberta occupants applying for an occasion which happened in Alberta must apply through a Registry Agent, either face to face or recorded as a hard copy. Applications by non-Alberta occupants for an essential occasion which happened in Alberta may apply through Registry Connect.Certificate Request for Alberta Residents The base expense for a birth, marriage or demise declaration mentioned through a library specialist by an Alberta occupant is $20 Canadian. Shipping, in addition to an office expense is included top, in any case, implying that the genuine charge charged will differ by vault operator. The expense for each endorsement mentioned by individuals living outside of Alberta through Registry Connect is $40 Canadian, which incorporates GST and postage (aside from surge conveyance). Site: Alberta Vital Statistics Alberta Birth Records: Dates: From about 1850* Cost of duplicate: fluctuates by library specialist (see above) Remarks: When mentioning the record for genealogical reasons for existing, make certain to demand an ensured copy of an enlistment of birth (long structure). This record will contain the name, date, and spot of birth, sex, names of guardians, and enrollment number and date, and may contain the age or potentially birth date and origination of guardians. Birth records in Alberta are not open until following 100 years have gone from the date of birth. To apply for a genealogical inquiry of birth records under 100 years of age, you should have the option to show that the individual is deceasedâ and that you are a qualified closest relative (parent, kin, youngsters or mate). Alberta Death Records: Dates: From about 1890* Cost of duplicate: changes by library operator (see above) Remarks: When mentioning the record for genealogical objects, make certain to demand a confirmed copy of an enlistment of birth (long structure). This record will by and large contain the name, date, and spot of death, sex, age, conjugal status and enrollment number and date, and may contain the name of life partner, names and origin of guardians, normal living arrangement, occupation and date and spot of birth. Demise records in Alberta are not open until following 50 years have gone from the date of death. To apply for a genealogical hunt of death records under 50 years of age, you should have the option to show that you are a qualified closest relative (parent, kin, kids or mate). Alberta Marriage Records: Dates: From around 1890 Cost of duplicate: fluctuates by library operator (see above) Remarks: When mentioning the record for genealogical reasons for existing, make certain to demand a confirmed copy of an enrollment of birth (long structure). This record will contain the names of lady of the hour and lucky man, date and spot of marriage, origin of lady of the hour and husband to be and enlistment number and date, and may contain the age as well as birthdate of lady of the hour and groom and the names and origination of guardians. Marriage records in Alberta are not open until following 76 years have gone from the date of marriage. To apply for a genealogical pursuit of marriage records under 75 years of age, you should have the option to show that the lady of the hour and lucky man are deceasedâ and that you are a qualified closest relative (parent, kin, kids or companion). Separation Records: Dates: From 1867 Cost of duplicate: differs Remarks: For data on separate from procedures in Alberta from 1867-1919 contact the Senate of Canada at the accompanying location: Office of the Law Clerk and Parliamentary CounselRoom 3043rd Floor222 Queen StreetOTTAWA, ON K1A 0A4Phone: (613) 992-2416 After 1919 separation procedures were taken care of by the common courts. Keep in touch with the common town hall for area and accessibility or enquire at the district town hall concerning files and searches.Website: Alberta Courts * Original birth records from around 1850 through the 1980s for certain networks are in the authority of the Provincial Archives of Alberta. Transcripts of these birth authentications can be acquired for $5.00, in addition to GST and postage expenses. This is a less expensive alternative than getting the records through Alberta Vital Statistics, however copies of the first records are not accessible - just the transcripts.

The Feminist Power and Structure in Canada

Canada has been portrayed by a political discord for quite a while. This has been by and by through different developments that have occurred from the progressivism to conservatism, through communism of different social developments. Women's activists as introduced in this conversation implies the gathering of ladies who see separation as frequently a reason for disparities, and as the significant member in the current political systems.Advertising We will compose a custom paper test on The Feminist Power and Structure in Canada explicitly for you for just $16.05 $11/page Learn More In the battle against imbalances in Canada, ladies have subsequently discovered their way into the political framework. Through the battles that Canadian ladies face in governmental issues, there is clear proof that additional endeavors must be contributed. Radical women's activists in Canada have simultaneously dismissed the previously existing position structures, accordingly the term. Subsequently, the term governmental issues is anyway wide in its definition by the way that it goes past the political social affairs and parties and the law making structure. The accompanying conversation is accordingly comprehensive of the women's activist force just as structure and force in Canada. Despite the fact that legislative issues in Canada have been known to be male overwhelmed, ladies have then again not been abandoned on the equivalent. Proposition Statement The Feminist’s battles are evident in Canada, despite the fact that there are blocks that must be defeated for ladies to be sufficiently spoken to in the social-political world. Legislative issues has all the earmarks of being one of the solutions for accomplish social change and improve sex equality in the country. Radical women's activist normalized standards have discovered their way into the state legislative issues, while they are under the umbrella of various alliance associations in Canada. These incorporate the NAC, and the Action Group that are made out of ladies (Andrew and Tremblay 22). Be that as it may, there have been contentions which have constantly restricted the ladies developments yet radical, social and liberal women's activist have remained on the ground contending that in the event that there is any cultural change to be accomplished in Canada, at that point there should initially be an event of progress in the method of living just as the method of reason. This paper will inspect the issue of ladies underrepresentation corresponding to the Canadian governmental issues, the difficulties and the vital estimates that must be put to place to accomplish sex equality in the political arena.Advertising Looking for article on sexual orientation examines? We should check whether we can support you! Get your first paper with 15% OFF Learn More The Political Marginalization of Women Although ladies make very nearly 50% out of the whole Canadian populace, their portrayal in office is undere stimated with only 20% of lawmakers, twenty five percent bureau clergymen and not in excess of 10% of the gathering authorities. This makes it sure that sexual orientation underrepresentation is genuine in Canada. The issue is evaded by the open authorities as well as the media (Trimble Arscot xiv). Unmistakably ladies in Canada have been for quite a while been minimized, along these lines it has not been conceivable enough to utilize little gatherings in the political field where there is a requirement for thought of the community oriented structures. To begin with, it is essential to take a gander at the chronicled foundation concerning women's activist force, structure, and legislative issues in Canada. It is unmistakably confirm that there has been an incredible current liberal women's liberation, which has originated from the deliberate intimidation of ladies in Canada as ladies were directed to the home circles. The social patriarch constrained ladies to overwhelm on the priva te lives at home, accordingly there was no space for them to open up to the world in power or, in all likelihood governmental issues. In 1960s, the women's activist exercises in Canada held another forward movement regarding social alteration where they underlined on the pulverization of the purported patriarch rule structure. Out of the adjustments of the women's activist regulation in Canada along these lines, women’s development prompted an addition in the authoritative portrayal in the relational intricacies just as their reconfigurations. There were no much desires for the reappearing of the women’s development in the 1960’s regarding political security remembering the financial status of Canada after the prosperous after war. In Canada, there had been where ladies felt somewhat secure if only one lady was discovered present in government authoritative body. For Instance, the administration set up the Royal Commission on the Status of Women in nineteen seve nty followed by the Women’s Program in nineteen seventy three under the secretary of state. The Women’s program devoted its accounts especially to the women’s gatherings to improve their ways of life. Constantly nineteen eighty five, the parliament looked into the Canada Assistance Plan Act and supplanted it with Canada Health and Social Transfer which radically decreased financing to among other social administrations, the consideration giving services.Advertising We will compose a custom exposition test on The Feminist Power and Structure in Canada explicitly for you for just $16.05 $11/page Learn More It likewise balanced the protection conspire in regards to business which brought about ladies being forgotten about. Every one of these components added to poor expectations for everyday comforts for ladies since the greater part of them couldn't work. Along these lines, by nineteen sixty seven 33% of unmarried ladies were suffering from neediness while by nine teen ninety five, the figure had climbed to fifty six percent. Be that as it may, the administration set up another service perceived as a Minister of women’s Equality having granted 8,000,000 dollars between nineteen ninety six up to nineteen ninety seven which was 5,000,000 dollars not as much as that granted from the year nineteen eighty nine till at that point. Shockingly, the National Action Committee on the Status of Women sacked pretty much every staff which implied what's to come was questionable for Canadian ladies at this point dissimilar to in different countries where ladies were altogether spoken to in the legislature. For example, the Scandinavian countries had ladies portrayal of 30%. This reflects certainty that the Canada didn't enough grasp the social elements that had happened before and which quickened the ladies to gain authority (Kramarae Spender 1602). Women's activist Theories in Relation to the Canadian Politics Feminist hypotheses have been known to assume an exceptionally huge job in the Canadian ladies governmental issues, which include: liberal, communist, and radical speculations of woman's rights. The structure of these three hypotheses is comparative despite the fact that their procedures happen to appear as something else. The entirety of the hypotheses have a shared objective of the improvement of the societal position of the Canada ladies, their monetary movement just as the political field according to ladies. Liberal women's liberation hypothesis rule depends on the advancement of opportunity which should be delighted in by all ladies notwithstanding fairness which ought to be accomplished by all self-rulingly. In this hypothesis, sexual separation isn't at all acknowledged by the way that ladies are denied equivalent rights. Subsequently, this makes it difficult for them to examine singular self interest.Advertising Searching for exposition on sex contemplates? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Despite the fact that there have been incredible endeavors which have been set up by the liberal women's activist for the whole opportunity of ladies, they are somewhat less careful since these women's activist despite everything hold the thought on every single political choice being made inside the authority political procedure as recommended by the Canada constitution. Concerning the structures of the dynamic, liberal hypothesis doesn't see the requirement for the change or adjustments a long way from them that are influenced in the possibility of ladies incorporation on fairness. Along these lines, there is a room which is made by this hypothesis where men have more space in the social structures for any women's activist change to happen in the female partners. The structure of dynamic or any development of law is simply in the men’s hands for the persistent administration of ladies in its standard. Out of the deficiency in the liberal hypothesis, communist hypothesis appe ared in the endeavors of meeting the insufficiencies (Maclvor 40). Communist hypothesis is the second women's activist hypothesis which held a major part to play in ladies and legislative issues in Canada concerning force, structure and governmental issues. The contention which is situated in the communist hypothesis is the need to accomplish financial methods just as the ability to appreciate the monetary methods for the whole achievement of the political radicalism. For quite a while ladies in Canada had and still experience abuse despite the fact that there are changes which have been put forth out of the attempts of the developments. They along these lines experienced distance particularly in the work power, subordinate working levels when contrasted with that of men, and the residential work as house spouses. Communist women's activists contended that there was a requirement for ladies to open up to the world as much as they conveyed most of the private lives. Private life incl uded working under the household setting in which it was impractical to decide the fitting fiscal worth. In this way there was an extraordinary need to have social changes (Maclvor 26). The social changes were to give substitutes to the industrialist creation and the build in the family set-up. This position prompted the appearance of the third hypothesis which settled upon the examination arranged by the communist women's activist in regard to social-monetary status which was held by ladies †Radical woman's rights. Radical women's liberation hypothesis was brought forth because of the dissatisfaction, which was made in governmental issues. Ladies came into acknowledgment that they were just being misused only for sexual purposes. As indicated by the extreme women's activists, what was refe

Friday, August 21, 2020

Strategic Human Resouce Management Essay Example | Topics and Well Written Essays - 3000 words

Key Human Resouce Management - Essay Example The paper tells that a key part of any working and effective organization is a completely settled human asset division. This office has the sole duty to guarantee the arrangement of the fundamental part of business, which is work. The human asset office has the worry to build up authoritative movement of bettering the general execution of the faculty working in the association. The board in its wide terms involves a basic audit of the improvements in the organization or firm to build up the segments that influence the organization development Thus, as for the present advancements in Cop Motor Vehicle makers the perceptible decrease in deals, notwithstanding other inside variables reflecting in Cop Motor Vehicle makers need operator change from the administration. The firm arrangements with the creation of vehicle brands and extra parts. The duty to settle on the key choices with respect to this firm lays on the situation of CEO. In any case, the choices that influence the HR in the f irm requires basic assessment from the human asset office, to set up the measures to address the reason for the decrease in deals and misfortunes the firm is confronting. Strikingly, the improvements are compelling the CEO of Cop Motor Vehicle producers to take extreme measures on the projects set up by the human asset the executives office to build up the workforce for better execution of the firm. In any case, before taking such a measure, it is basic to assess the important effect of this choice on the firm and its possible exhibition. This involves assessing the points of interest and disservices of the choice to cut on the consumptions of the organization on worker preparing and advancement, just as, different components related with the choice. Cop Motor Vehicle producers have more than 40 hands-on representatives, 4 directors, and leaders of the different offices, notwithstanding Chief Executive Officer. The stakes in the preparation program involve the different backers for the preparation, the advancement administrators and the customers who are the workers. For this situation, Cop Motor Vehicle makers depend essentially on the job and contribution of the representatives in the creation procedure. Along these lines, it is remarkable that business decay are an outcome, which in all likelihood exudes from the representatives legitimately.

Tuesday, August 4, 2020

Snow!

Snow! All around North America, its been a pretty snowless winter. Some people are excited by that, because the cold, bleak winter is a tough time for them and the less snow, the more they can deny winter exists. For me though, its tragic. Snow is one of my favorite things, and winter is probably my favorite season. Im just not built for the beaches and heat. Sunburns suck, sand doesnt do it for me, and the heat is just tougher for me to handle. The cold though, especially up in the mountains, is invigorating. The hush, the electric cold tingling your lungs with every breath; soft fluffy powder (you NE folks will just have to imagine what I mean) and vistas unrivalled. Yes, I was meant for the mountains. So imagine my disappointment when Im eagerly waiting for a huge storm to blow in, skis in hand, and it never happens. After the massive amounts of snow we had around here last year, it was torture. I had resigned that  this would be the year we had no winter. And for a long time, it looked like I would be right. We in the outdoors club even called off our Winter Circus trip this weekend because, well, it didnt look like there was going to be any winter! But if theres one thing to describe Bostons weather more than terrible (no offense New England, just not my scene), its weird. And weirdly enough, on the first day of March we had our first big-ish snowstorm. Of course now school is in full swing and Im running full-tilt to try and get things done to graduate in June (eeep! real world! yikes!) so theres no way I can sneak off to the mountains for a few runs. Grumble grumble. Of course all things in due time, and maybe next year when I have a real-ish job I can spend more time out in the mountains that I love. Heck, if I could do that for my job, thatd be a dream come true. I cant imagine an engineering position that would be more fulfilling to me right now than designing climbing and ski gear for someone like Black Diamond, who is based out of Salt Lake City a.k.a Park City UT. Fingers crossed. But since I wont be out and enjoying the slopes this weekend and thus not transferring that experience to you vicariously, youll have to make due with this video I made but never got around to posting from the end of IAP: Snow! I returned back to campus on December 29th, and as the Amtrak approached Boston South Station, I spotted snow on the tracks! As I stepped off the train, I was greeted by a gulf of freezing wind. I mean literally freezing. I took the T to Kendall, and after exiting the station, I realized that it would probably be in my best interest to take the tunnels instead of freezing and trying to make my way through snow-covered sidewalks. I had yet to master the tunnels and navigate through them on my own, so this was going to be one interesting adventure. I had been down in the tunnels with friends a few times before, but as a directionally-challenged person (read: I can still get lost with Google Maps), I wouldnt trust myself to find my way on my own. Thankfully, though, there were a few signs leading the way to main campus. But there werent always directional signs. Some hallways and walls looked somewhat familiar, though, so I trusted my intuition and hoped for the best. I made some wrong turns that lead to dead ends, but I somehow managed to find my way back to the main path. And somehow I made it to the other side of campus. Somehow. But as I exited Lobby 7 and headed towards Burton Conner, I reached another dead end where the cleared walking path suddenly just ended. I backtracked a bit until I found a detour to the road and walked along the street instead. But I eventually did make it back to my dormand, most importantly, in one piece. I immediately crashed when I got back. Snow is stressful. The next morning, I felt adventurous and decided to explore a snow-blanketed MIT with my camera. I dug out all my snow and winter gear and bundled up from head to toe. Here are some shots: Ready for some exploring.   Burton Conner from the Memorial Drive entrance, featuring some snow.   Walking/running path along the Charles River.   A foggy Boston skyline. Kresge Auditorium. Hayden Library.   A quote I found in front of Hayden that I had not seen before which reads: I am firmly convinced that the future of this nation and of the world for that matter depends in no small part upon the young men of the United States and that if they receive proper training in boyhood and youth through education, mental recreation, wholesome educational entertainment and coordinated physical training and more than all if in addition they be fostered and encouraged in the matter of right and proper living and the principles thereof properly inculcated to the end that they may be kept from evil environments and guarded against baneful influences, we shall rear a nobler race of men who will make better and more enlightened citizens to the ultimate benefit of mankind. Charles Hayden, 19 August 1933. Green Building. Outside Building 6. Pano of North Court. Killian Court (and, as always, construction in the background).   Building 7/Little Dome. The next evening it snowed ever so slightly, just light snowfall. But then in the next few nights the snow started to gradually melt away. As of right now, there isnt much snow cover left, but its still pretty cold. On Tuesday, it literally reached single digits (in Fahrenheit). I stayed mostly indoors the entire day. Now, its back in the 30s and 40s. Apparently on Sunday it might reach 55 degrees. And then itll probably get cold again, and then who knows. Like is it winter or is it not? Side note: Congrats to yall who applied RA! Its crazy to think that I had submitted my MIT app just one year ago. Best of luck, and, in the meantime, enjoy your last semester of high school and keep on being your awesome selves!

Monday, June 22, 2020

Bringing New High-Technology Products to Market - 275 Words

Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers (Essay Sample) Content: Bringing New High-Technology Products to Market: Six Perils Awaiting MarketersStudents name Institution AbstractIn 2016, millions of users downloaded PokÐ ¹mon Go, a reality video game app. The company experienced immense success which is rare in technology products. Marketing technology products is not easy since there are several obstacles, uncertainties, and compatibility issues that have to be addressed. Moreover, technology products experience various challenges in terms of network effects, ecosystem complexities, and competition. The article highlights several aspects that marketers can use to addresses various market issues and problems.Keywords: PokÐ ¹mon Go, technology product IntroductionIn 2016, millions of people downloaded the PokÐ ¹mon Go product when the company first released it. The exceptional adoption of the product in the market was outstanding. However, marketing high technology products is complicated due to uncertainties in the market, comp atibility issues, network challenges and ecological complexities (Dhebar, 2016). Nevertheless, marketers have come up with necessary steps to address these challenges. This paper will analyze challenges faced by technology development companies, possible solutions, opportunities as well as weaknesses.History and GrowthPokÐ ¹mon Go is an app that was developed following the partnership between Niantic and Nintendo, which formed the PokÐ ¹mon group. The application uses the phones Global Positioning System (GPS) to establish, capture, fight as well as guide creatures virtually through an application known as PokÐ ¹mon. The company offers the game for free, but if one needs additional features, they have to purchase them. When the app was first released, the company received criticism and praise in equal measure. To begin with, those who criticized the concept felt that the company overlooks several technical issues. Despite various challenges, the app was downloaded by more than 500 million users across the world, making it to be the most successful application in 2016 (Dhebar, 2016). This was no mean feat given that there were several technical challenges, especially when dealing with technology. Moreover, reaching the 500 million mark shows that the marketers did a tremendous job. Marketing an app is not an easy task especially in this era why there are numerous competing forces, low supply, and increased consumer sensitivity. Analysis of external environmentThe main forces that influence the market adoption of an app include market demand, app store requirements and changing customer tastes and preferences (Truong et al. 2017). PokÐ ¹mon popularized location-based technologies, promoted physical activities and helped local businesses to expand owing to increased traffic. PokÐ ¹mon was not only innovative, but the invention opened up several business opportunities for investors (Dhebar, 2016). Nevertheless, there were several controversies in the sen se that it caused distraction and caused public annoyance. Several governments raised concerns about security issues while other countries opted to regulate the use of the app in their countries (Dhebar, 2016). However, this was extreme as the use of the app depends on an individual. Life is about choices, the preference one takes in life determines various things. For example, the view that using the app raises security issues is unfounded since the app is specifically a game, how is a game a security concern? Why does someone allow himself to get carried away by a game? However, despite these challenges, the app has since been downloaded over 370 million times to date. Strengths, weaknesses, opportunities and threatsThe app had several opportunities, first of all, one can form and modify their avatar. Moreover, once an avatar has been created, it is captured directly in a map based on the player's physical position (Dhebar, 2016). This aspect makes people identify with the app an d draws more customers to download the app.Another opportunity for PokÐ ¹mon is that they can use the location-based feature in their app to market different products. This feature allows marketers to provide highly customized promotions that are specifically designed for a particular market (Dhebar, 2016). This aspect is an opportunity which the company can exploit by getting various companies to market their products through the app, which means that a revenue stream for the company is created. Moreover, while using the location-based feature, companies can understand their clients better since they can align specific strategies depending on the client's demands which enable the company to find even more clients (Aydalot Keeble 2018). However, the main weaknesses are that clients may fear that the product can be used to spy on them. There are several substitutes and competitors, in the technology world, moreover, several uncertainties exist regarding product development, proc edures, distributions, and even competitors. The technology world is indecisive in itself; this is because new and better technologies are being developed on a daily basis (Dhebar, 2016). This aspect makes the technology industry to be the most unpredictable. The major threat is that there are several technologies that arise right and left. For example, the person who invented the rat trap expects clients to come and acquire the device, however, another person will use poison to eliminate rats which means there will be no demand for a rat trap. Likewise, another enticing game can be developed from an entirely different industry which can surpass the current app. This means substitutions can be a primary cause of uncertainty (Keeble Wilkinson 2017).However, the company can still be competitive by developing more new and intrusive features that can attract more clients to use the app. This way, the app will survive and surpass the uncertainties in the market. Moreover, the company is already established in the market. Therefore, it has more opportunities to be the market leader compared to new apps which are not yet set in the market. Most technology products are designed to be used alongside complementors; this complementors worsen the already uncertain market. Different companies develop these gadgets and have its targets and interests. Additionally, there are competitors to those complementors which causes further uncertainties (Aydalot Keeble 2018). What the company ought to do is to design their unique complementors. This will enable the company to wade off stiff competition in the market. Moreover, developing their own complementors will give the company exclusive powers to determine the design and other complimentary features on the product. Technologists also grapple with bumpy markets since they are not sure of how the product will be received in the market. Additionally, development of the app has its own challenges in terms of coding which can af fect date of release. Other issues which developers are forced to deal with include the uncertainty in terms of quality, negative effects of the product, and the fact that the future performance of the product is uncertain (Jin, Jeong Yoon, 2015). However, technology should be gauged based on the market. Therefore, any ambiguity in terms of how the technology will perform will be addressed. Additionally, prior studies should be conducted about market demands and requirements. This will allow app developers to become informed of what the market expects from them. Hence, resources will not be wasted in terms of workforce inputs, time, and money. Analysis of the findingsCustomers tend to believe that new technologies are hard to use, however, what developers should understand is that clients gain value when all sections of the system connect well (Truong et al. 2017). Additionally, all system accompaniments should be designed to go with the evolving designs. This will ensure that th e gadgets used to compliment the program are also classy and attractive to consumers. Moreover, the app should be accompanied by a help menu that can guide clients. This will allow customers to refer to the list whenever they need any clarification. The network effect should also be addressed; most apps have challenges of the network. Developers should, therefore, design their apps to auto connect to the net whenever there is any form of intermittencies (Jin, Jeong Yoon, 2015). This will ensure tha...

Saturday, May 23, 2020

Women s Leadership And The Barriers That Women Face Essay

Women run the World. Women are essential to the world, without women the world would not be able to continue to populate and grow. So why are women not given the credit that they deserve in the corporate world? In this paper I will be discussing what women go through in leadership, the pros and cons of women in leadership and the barriers that women face in the work place. I will also discuss the role that men play in leadership and the different leadership styles that men have compared to women. In this paper I will discuss both legal and ethical viewpoints. Leadership Execution Transformation Among Men and Women 3 â€Å"Leadership Execution Transformations Among Men and Women† Women still have challenges in the work force and still are not looked at in the same eye as a man in the world. In today’s society gender, should not be effected when it comes to roles in leadership, promotions or anything blocking the form of an elevation in the corporate work or work place. In this paper I will be discussing the problems that women face in the corporate world, the pros and cons and barriers of being a woman in leadership and the changes that need to be done involving women and men and how to properly execute and transform leadership. Glass ceiling The glass ceiling is a political term used to describe the unseen, yet unbreakable barrier that keeps women from rising to the upper rungs of the corporate ladder, regardless of theirShow MoreRelatedWomen in Leadership Roles1671 Words   |  7 Pagesresearch on gender equity in educational leadership published since 1997until 2010. Even though women attaining jobs in school leadership has increased, women still do not fill administrative positions in comparison to men. The majority of research related to women and leadership examines the barriers women face in entering or moving up in the leadership hierarchy. Looking at the differences and similarities in how men and women take on and exercise leadership roles, the authors of the articles suggestRead MoreTransformational Leadership As A Transformational Leader1463 Words   |  6 PagesLeaders have played a pivotal role in every society throughout history. Today s modern world is no exception to that fact. While there are many different styles of leadership, transformational leadership has become one of the most ins piring forms for leaders to embody. Along with changes in leadership style, the emergence of women as leaders in the workplace has brought about new forms of transformation. These changes have greatly impacted the professional climate of nursing. In order to fullyRead MoreDifferent Definitions Of Leadership And Leadership1503 Words   |  7 PagesLeadership: Leadership is a process whereby an individual influences a group of individual to achieve a common goal (pp5). However, there are many different definitions of leadership as there are people who have tried to define it because the word can have different meaning for different people. Leadership is similar to the management in many ways because they both involve influence, concerned with effective goal and work with people. Leadership helps to produce change and movement by establishingRead MoreThe Glass Ceiling Theory : Women And Minorities864 Words   |  4 PagesIn the past women and minorities have dealt with several obstacles that has prevented them from becoming leaders in organizations. According to Sanchez-Hucles and Davis (2010), women and minorities have experienced discrimination and biases that has prevented them from achieving and performing in leadership roles. Fortunately, both women and minorities have come a long way since that time. The glass ceiling theory that has been preventing so many women from achieving leadership roles has been crackedRead MoreGender Inequality And Women During The Workplace Essay881 Words   |  4 Pageswith few exceptions, are either single or have partners with full-time jobs (William, J. 2000). In 2011, a study showed that In Ireland, Men working hours averaged 39.4 hours a week with only 30.6 for women, and married men worked longer hours than married women. Also, more than half a million women in 2011 were looking after home/family compared with only 9,600 men (Gender Equality In Ireland). Gender stereotypes are hard to break, and like it or not, we are all prone to engaging in stereotypingRead MoreThe Glass Ceiling, An Invisible Barrier978 Words   |  4 Pagesdiscriminate against females. Most people would like to believe that there is not an invisible barrier that prohibits women from obtaining positions that they are fully qualified to uphold, but this belief would put us in a state of denial. Americaâ⠂¬â„¢s policy makers have put laws into place to regulate equal rights for genders and minorities; however, their efforts to regulate these laws have fallen short. This barrier, known as the glass ceiling, is a well-known historical term in the business world. ItRead MoreEssay on Women and Men in Leadership1424 Words   |  6 Pagesdifferences of men and women in the workplace. These gender differences are likely to exist in the way men and women influence, communicate, and lead. The male and female gender has always been viewed as two unique and different sets of people. It is perceived that males and females have different styles when it comes to leadership. First, we will look at the leadership styles of men. Males have been known to have a transactional leadership style. Transactional leadership is when followers are motivatedRead MoreWomens Role Models And Become Leaders1519 Words   |  7 PagesThere are legion women who serve as role models and become leaders. Women are survivors with unique inner strength who pose to achieve it all without complaining. Likewise, the women are mounting the leadership ladder in the male-dominated industries related to Finance, Federal Departments and Technology. In the United States, women synthesize a majority of the population earning higher college degrees as compared to men, yet holding only 19.2% top executive positions in the corporate world accordingRead MoreThe Glass Ceiling : A Human Capitalist Perspective1687 Words   |  7 PagesThe Glass Ceiling: A Human Capitalist Perspective The glass ceiling is an invisible barrier preventing women and minorities from advancing into upper management (Bell 67). Despite extensive legislation and the widespread implementation of equal opportunity policies, there is still widespread structural inequality and job segregation in organizations throughout the United States. The level of the `glass ceiling varies among organizations and is reflected in different employment patterns, hiringRead MoreThe Theory Of The Glass Ceiling Metaphor Essay1628 Words   |  7 Pagesbetween men and women and the difference in their leadership style (Sabharal, 2015). Men are regarded as more agentic- aggressive, dominant, and independent. Women behaviors are more communal- empathetic, nurturing and kind. This theory posits that individuals might question the capacity of women in leadership roles, because requirements of leadership contradict the social role of women (Sabharwal, 2015). Because men majorly occupy leadership roles, it is largely assumed that leadership demands male-like

Monday, May 18, 2020

Dr. Martin Luther King, Jr. was a protester and leader in...

Dr. Martin Luther King, Jr. was a protester and leader in the African-American Civil Rights Movement, greatly known for his use of nonviolent forms of demonstration. On a specific occasion, King was arrested for leading a peaceful protest as part of the Birmingham Campaign, which attempted to bring national awareness to the gruesome treatment endured by blacks. While in jail, King replies to the clergyman’s remarks of him being a foreign agitator in his â€Å"Letter from a Birmingham jail,† passionately defending the actions he took. The clergymen accused King of being an extremist, as they saw his relentless protesting and civil disobedience as a threat to a stable political and social system. In paragraphs 27-32, King attempts to persuade the†¦show more content†¦King demonstrates how his peaceful, non-violent protests do not advocate violence, which is exactly what the clergymen feared from Malcolm. Kings intensity and magnitude of his statements show that h e believes both paths he mentions are wrong, as he states, â€Å"I have tried to stand between these two forces.† King attempts to stay between the extremes and remind people that he is the middle ground. King emphasizes that he is not an extremist, rather, he is a moderate attempting to find the most favorable solution to both his and the clergymen’s problems. In conclusion, King juxtaposes these two extremist views in order to demonstrate how his practical and non-violent protests should be encouraged. King urges the clergymen to support peaceful protests before years of oppression turn into violence. King emphasizes that anyone who is trapped has a burning desire to be free, for â€Å"oppressed people cannot remain oppressed forever.† Similar to a bomb, these African Americans will soon emotionally explode, hurting both themselves and the people around them. King urges the clergymen to support the non-violent protests by exposing the threat of a violent confrontation. Furthermore, King additionally accentuates the idea of rebellion as he states, â€Å"the yearning for freedom eventually manifests itself†¦ something within has reminded him of his birthright of freedom, and something without has reminded him that it can beShow MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead Morenarrative essay1321 Words   |  6 PagesNarrative Essay A Brief Guide to Writing Narrative Essays Narrative writing tells a story. In essays the narrative writing could also be considered reflection or an exploration of the author s values told as a story. The author may remember his or her past, or a memorable person or event from that past, or even observe the present. When you re writing a narrative essay, loosen up. After all, you re basically just telling a story to someone, something you probably do every day in casual conversationRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreEssay763 Words   |  4 PagesCan’t be Built on Soccer Fever† and â€Å"Na Na Na Na, Hey Hey, Goodbye† In Jonathan Zimmerman’s essay â€Å"African National Identities Can’t Be Built on Soccer Fever† he describes how soccer brings the people of Africa together. He talks about the unity of Africans and how much soccer is a part of their lives. He also describes the underlying reason of why soccer is so heavily pushed. The perspective in the essay â€Å"Na Na Na Na, Hey Hey, Goodbye† Tim Bowling discusses his passion for hockey and his hate forRead MoreThe Colonel Essay1320 Words   |  6 PagesIn the essay, The Colonel, Michael Hogan illustrates the importance of the influential sport of tennis. Hogan writes about how tennis changed his life from an early age. When he was younger he saw tennis as a rich mans sport in which he had no interest. One of his much-respected neighbors, the colonel, approached Hogan’s father with the idea that his son might like to learn how to play tennis. After pondering the thought with his father, Hogan decided to take t he offer. The Colonel became his mentorRead MorePersuasive Essays : Persuasive Essay897 Words   |  4 Pagesbegan this class, I loved to write persuasive essays. I loved to write about my own opinions and I was quite good at convincing people to agree with my stand points. To convince others to agree on my point of view was an extraordinary feeling. I am very good at getting my point across and giving my reasons on why I feel the way I do about a certain situation. I loved writing persuasive essays because I love to read them as well. 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Should you be angry at him for leaving you, or should you support and respect his decision ? In her essay quot;Flight,quot; Doris Lessing illustrates the story of an old man who is learning to let go his granddaughter as she growsRead MoreEssay and Academic Life1117 Words   |  5 Pageslanguage learner? Discuss two or three problems with specific examples and details. Ex. 9 Analyzing students’ essays. Use the assignment and the Student Essays to answer the following questions. Assignment: Computers have become an important part of educational process. Write convincing illustration to this statement. Use specific and convincing examples and details. Student Essay 1 Computer as a multipurpose universal instrument of education. In our days computers have become an importantRead More Community Essay843 Words   |  4 Pagesan important effect on the shaping of a person’s character is key in both Pythia Peay’s essay, â€Å"Soul Searching† and Winona LaDuke’s interview transcribed in essay form entitled, â€Å"Reclaiming Culture and the Land: Motherhood and the Politics of Sustaining Community†. The two authors present ideas, similar and different, of what it means to live in and be a part of community. Through examining these two essays, summarizing and synthesizing, we can gain a better understanding of what community is and

Monday, May 11, 2020

Women, Voice Pitch Authority, and Gender Bias

Do we respond differently to the sound of a voice based on its gender? Do mens voices have more authority and are womens voices more friendly? These questions skim the surface of an overlooked aspect of gender discrimination -- bias that arises from how we judge a female voice, especially pitch. Typically, gender bias against women is rooted in optics. We look at hair color, body shape, size, weight, height, physical attractiveness and make assumptions. Clothing, skirt length, and style of attire provide visual cues that fuel stereotypes and feed into gender expectations. Take away sight and we still jump to conclusions, but now the pitch of a womans voice becomes the yardstick by which we measure her worth. Picture the stereotypical dumb blonde. How does she sound? Either we imagine her voice as high and squeaky, or soft and breathy like Marilyn Monroe. Its sexy, but it doesnt convey authority or increase trust. Going Low To gain authority, women have long believed that its better to pitch their voices lower. And experts have discovered that most women are following that dictum. Over the past 50 years, womens voices have dropped significantly. Although womens voices normally register a full octave higher than mens voices, today theyre just 2/3rds of an octave higher. The most prominent example of this vocal divide can be seen in the media where an enormous distinction exists between the types of products sold by female voices and those pitched by male voices. At first glance, it might appear that women and men enjoy parity based on the number of voiceovers on TV commercials. Womens voices are commonplace in commercials that sell everyday household items such as dishwashing detergent, toilet bowl cleaners, diapers, paper towels. But commercials selling big-ticket items such as cars and trucks are largely the domain of male voices. Thats because of the sexual politics surrounding how we perceive male and female voices. Writing for the UK website the New Humanist, Sally Feldman observes: [Theres] a basic difference between the way men and women tend to speak. Whereas men often breathe from their abdomen, women are more likely to constrict their voices to an upper range which allows less variety and less control. In a recent collection of essays, Well-Tuned Women, Kristin Linklater writes: â€Å"When a high voice connects with a strong impulse based, for instance, in anger or fear, it becomes shrill, strident, screechy, piercing, nasal, penetrating, sharp, squeaky or brassy and generally unpleasant to the point of causing major distress in the hearers.† Men, on the other hand, with their deeper voices and richer tones, find it easier to convey authority and control. It’s partly physiological. Men’s voices are lower than women’s because they have a larger larynx, developed in the Adam’s apple at puberty, and longer, thicker vocal folds.... Anne Karpf [author of The Human Voice] argues that men have come to assert power through their deep voices and resonant tones to such an extent that â€Å"pitch has become a weapon in the gender wars. Men in Control Look beyond TV commercials and youll see how effectively men have wielded the power of pitch in the gender wars. Ever notice there are no female announcers on game shows? asks veteran voice actor Lora Cain. None serve as announcers on TV talk shows, and very few do network promos or movie trailers -- two of the most prestigious and highly-coveted jobs in the voiceover industry. According to Cain, statistics bear this out. Men do 80% of the voice work while women accounting for only 20%. Why does gender discrimination exist in a field where its not how you look but how you sound? Cain feels its because those positions of clout that determine whether a voice will be male or female -- namely, writers and directors -- are held primarily by men. The key is more women writers and women directors, she observed in a recent phone interview. If there were more women writers, thered be more of a tendency to say, Lets consider a woman for this. Opening Doors for Women Voiceover professional Lora Cain is one of just a handful of women competing at the upper levels of this male-dominated field, and shes acutely aware of how the deck is stacked against female announcers and women voice actors. Theres this belief that women dont sound good in certain situations or that women dont like to listen to women. Wheres the logic in that? she argues. Women talk to each other, and women make 80% of the buying decisions in this country. But when a woman wants advice on what to buy, shes not as likely to ask her male partner as she is a female friend...or even another woman standing in line at the bathroom. Thats just what women do. So, of course, we listen to other women. We seek out each others opinions. We are  our greatest resource. Im hoping that we can change that belief little by little. Cain credits changing opinions in the industry as opening doors for women. Whats popular now is the real person sound. Its created new opportunities and thats really wonderful. But women are still shut out of certain jobs where theres an expectation that you need to have a certain weight behind your voice. Some say that women dont have that, but thats not true. She cites Randy Thomas  as a woman with vocal weight. Described as the most recognized female voice in America,  Thomas is best known as the voice of the TV show  Entertainment Tonight  and the Hooked on Phonics commercials. Thomas shattered the voiceover glass ceiling in 1993 when she became the first female announcer of the Academy Awards. Since then, shes done the Oscars at least seven times as well as the Miss America Pageant and the Democratic National Convention. Shes the first announcer -- male or female -- to hit the trifecta of announcing the Big Three Awards -- the Oscars, the Tonys and the Primetime Emmys -- in a single year. Confidence Thomas has broken out of the pack of female voice talent due to that authoritative voice, as Cain describes it. You hear it and you believe her. This authority and forcefulness is ultimately the biggest hurdle facing women in the voiceover industry -- and in business as well. Listeners, like clients and co-workers, are more willing to place their trust in the voice that sounds confident and assured. The Count Is In A March 2010 AdweekMedia/Harris Poll  bears out these findings. Researchers asked participants to listen to male and female voiceovers in commercials and judge them based on various criteria. When asked who sounded more forceful, 48% chose the male voiceover while only 2% chose the female. When asked who sounded more soothing, respondents overwhelmingly chose the female voiceover -- 48% vs. only 8% for the male. Both genders were regarded as equally persuasive with 18% choosing the male voiceover vs. 19% choosing the female. Yet when it comes to major purchases, authority seems to trump soothing or persuasive. When asked which voiceover would be more likely to sell them on buying a car or a computer, respondents chose the male voice 3-4 times more often than the female; only 7% chose the female voice in either situation. In comparison, 28% of respondents felt the male voiceover was more likely to sell them a car, and 23% felt they were more likely to buy a computer based on the male voice. The problem is that we hear gender first and form assumptions about the speaker even before we have a chance to assess timbre, pitch, speed, clarity, and other vocal qualities that might establish authority or trust. Unfortunately, hearing gender isnt all that different from seeing gender when we discriminate based on sex alone and assign characteristics to physical traits often arbitrarily, stereotypically, and unfairly. Crossing Barriers Like Thomas, Cain has come up against the structural bias inherent in an industry where voices are judged by how well they sell. Shes been taking a crack at another glass ceiling -- announcing TV game shows -- as the only woman among half a dozen candidates vying to announce the popular syndicated show  Wheel of Fortune.  When the shows longtime male announcer passed away in November 2010, Caine pushed for the producer to consider a woman. Although there are no female announcers on any games shows currently in production, Cain is optimistic, noting, We go through these cycles -- in the 80s and 90s women could be heard as announcers on game shows although they were mostly cable channels. When she pointed out to  Wheel of Fortune  executive producer Harry Friedman that there were no other women announcers on TV game shows today, he was willing to give her a shot. Although the person behind the voice usually remains invisible, Cains putting her thoughts forward -- along with her voice -- to make audiences aware that women are capable of doing the same quality work as men, just as they do in every other career field. Im calling attention to this, Cain explains, because we need to recognize when women cross these barriers. At the same time, however, it would be nice to have viewers listen to someone like Randy Thomas and think, Oh, she sounds great instead of focusing solely on the fact that, Oh, thats a woman. Sources Camber, Rebecca.  Why women who want to get ahead get a husky voice.  DailyMail.co.uk.Dolliver, Mark. How People React to Male vs. Female Voiceovers.  Adweek.com. 8 March 2010.Feldman, Sally.  Speak up.  NewHumanist.org.uk.Hendrickson, Paula. Choice Voice. EMMY Magazine at RandyThomasVO.com.

Wednesday, May 6, 2020

`` Pied Beauty `` By Gerard Manley Hopkins - 1460 Words

In the history of literature, different aspects are prevalent during the different time periods. The Victorian poet Gerard Manley Hopkins wrote in the nineteenth century in England, which was a time when the literature reacted against science. During this era, most people in England believed in God being the creator. Conversely, Robert Frost is a modern poet that wrote in America during the twentieth-century. â€Å"He has been described as the purest classical poet of America† (Browning and Cousin 243). Many authors throughout this time period rebelled against religion in their writing. The poems â€Å"Pied Beauty† by Hopkins and â€Å"Design† by Frost are both characteristic of the time periods in which the authors wrote them. These two poems have distinguishable similarities and differences, and the main aspects of these poems that have similarities and differences is their imagery and theme. The two poems â€Å"Pied Beauty† and â€Å"Design† have many similarities in their imagery. Both of these poems contain natural imagery in great detail, and the imagery focuses on the unusual things about nature. A vivid example from â€Å"Beauty† is â€Å"I found a dimpled spider, fat and white† (Frost 1).  ¹ This quote describes the appearance of the spider that is one of the characters that Frost includes in this poem. An example from â€Å"Pied Beauty† is â€Å"For skies of couple-color as a brindled cow† (Hopkins 2).  ² Hopkins is painting a picture of what he believes is beautiful in nature, which includes aShow MoreRelated`` Pied Beauty `` By Gerard Manley Hopkins1433 Words   |  6 Pagesof nature, they preach that nature was created and is controlled by their God. The belief of divine control is a popular topic in literature; specifically poetry. â€Å"Pied Beauty† written by Gerard Manley Hopkins in 1877, and â€Å"Design† written by Robert Frost in 1922 are just two e xamples of many that follow this trend. Gerard Manley Hopkins was a 19th century, English, Victorian poet. He was brought up in a religious and artistic family, leading to his becoming a poet and Jesuit priest (Reid). AlternativelyRead MoreAttitude and Appreciation of the Natural World in Gerard Manley Hopkins and Henry Wadsworth Longfellows Poetry1239 Words   |  5 PagesWorld in Gerard Manley Hopkins and Henry Wadsworth Longfellows Poetry The simple beauty of nature is an aspect many of us take for granted in our everyday lives - the endearing sounds of birds welcoming another day and the powerful gush of a waterfall being some examples of these. But there are those individuals who have endeavoured to fully comprehend the marvellous complexity of the world around us. Such findings are present in the work of many poets - namely Gerard ManleyRead MoreWilliam Frost And Gerard Manley Hopkins : Nature And The Creation Of It1231 Words   |  5 Pagesbe so beautiful and innocent. Robert Frost and Gerard Manley Hopkins describe nature and the creation of it in their poems â€Å"Design† and â€Å"Pied Beauty†. They both express similarities and differences in nature between their two poems. Imagery is a very vital aspect in most all poems. In â€Å"Design† and â€Å"Pied Beauty† they go through an extended amount of imagery. Both poems seem to point out unusual aspects in nature. For instance, in â€Å"Pied Beauty† Hopkins states â€Å"fresh-firecoal chestnut falls; finches’Read More Using Animals Symbolically by Using Poetic Devices Essay627 Words   |  3 PagesPoetic Devices I will be discussing the ways in which the poets use animals symbolically by using poetic devices. The three poems that I have chosen are â€Å"The Tyger† by William Blake, â€Å"The Eagle† by Alfred, Lord Tennyson. Lastly, Pied Beauty by Gerard Manley Hopkins. Alfred Lord Tennyson has used an image of an eagle to give the reader an image of a man standing on a cliff top waiting for his world to fall around him. He is in a desolate area; there is no society near him â€Å"ringed with the azureRead MoreA Beautiful Pied Design1185 Words   |  5 Pagespoems Pied Beauty by Gerard Manley Hopkins and Design by Robert Frost. The easiest likeness to notice is that both of these poems have the tendency to rhyme. However, they both have a different rhyming pattern. Pied Beauty can be noticed as a 1,2,3 rhyme by which I mean the ending words rhyme in 3s such as â€Å"things†, â€Å"cow†, â€Å"swim†, then the next three are â€Å"wings†, â€Å"plough†, â€Å"trim† (Hopkins 1,2,3,4,5,6). Design as a 1,2,2,3,3,2,2,1 rhyme meaning that is a lot more jumpy than Pied Beauty is. LinesRead MoreChanging Characteristics of Poetry from Modern to Romantics3272 Words   |  14 Pages Changing characteristics of poetry from Romantics to Modern Abstract: The characteristics of poetry changed with the changing of eras and literary periods. Romantics have their own features and writing style. Nature and beauty play very important role in Romantic poetry. Victorian poetry is different from Romantics because its themes are about Victorian age, which is influenced by democracy, evolutionary sciences and industrial revolution. After that the Modern age comesRead MoreLiterature Marking Scheme9477 Words   |  38 Pages15 Set texts (syllabus 0486) * from Songs of Ourselves from Part 4 (Poems from the Nineteenth and Twentieth Centuries): Poems 110 to 123 inclusive, i.e. the following fourteen poems: Sujata Bhatt, ‘A Different History’ Gerard Manley Hopkins, ‘Pied Beauty’ Allen Curnow, ‘Continuum’ Edwin Muir, ‘Horses’ Judith Wright, ‘Hunting Snake’ Ted Hughes, ‘Pike’ Christina Rossetti, ‘A Birthday’ Dante Gabriel Rossetti, ‘The Woodspurge’ Kevin Halligan, ‘The Cockroach’ Margaret Atwood, ‘TheRead MorePoems: City Planners15330 Words   |  62 Pagesbedfellows to the poems, the clearer the shared themes are. The natural comparisons here are obviously â€Å"City Planners† by Boey Kim Cheng and â€Å"Pied Beauty† by Gerard Manley Hopkins. In short, I opposed Cheng and Hopkins: Hopkins revels in the imperfections of life and sees them as beautiful; Cheng laments how we cannot tolerate the imperfections of life as Hopkins wishes we could – the flaws of our lives are eradicated by city planners who replace the natural/the historical/the past with gleaming, soulless

Market Segmentation of Coca Cola Free Essays

string(29) " as their related drawbacks\." Business communications In this assignment I will be talking about the types of information used in Tesco. A I will start by defining information. Information is defined as the knowledge of specific events or situations that have been gathered or received by communication, intelligence or news. We will write a custom essay sample on Market Segmentation of Coca Cola or any similar topic only for you Order Now The first type of information I will talk about is verbal. Verbal communication is part of the day to day activities of Tesco. VERBAL: verbal communication entails the face to face expression of views and ideas or sometimes across the telephone. In Tesco verbal information is obtained from both managers and employees as they both work together and need to be aware of certain pieces of information that are related to either their business or job role as a whole. An example of verbal information is a store manager giving instruction to a grocery staff as to how to arrange promotion stocks on the shelves. This is a practical example of verbal information because the staff initially did not know how to go about the arrangement but he obtained it from the face to face interaction with the store manager. Verbal information is internal because it is obtained from employees and other staff inside the business. In Tesco verbal information is used to invite support for activities because the support must come from the employees in the business. For example, if Tesco need more staff for their night shift, they speak to couple of staff who work in the day to seek for their help. The purpose of verbal information is to elaborate more on key issues which are vital to the business because for example, issues like getting staff to do overtime needs to be verbal as the company is trying to persuade staff to do extra work for them. WRITTEN: Written communication involves any type of interaction that makes use of the written word. It is one of the two main types of communication, along with oral or spoken communication. Written communication is very common in Tesco, so it is will be the interest of the business for managers to develop effective written communication skills. Some of the various forms of written communication that are used internally for business operations include memos, reports, bulletins, job descriptions, employee manuals, and electronic mail. Written information also sometimes the form of diagrams, graphs and charts. For example Tesco always gives out pay slips to employees every month which contains their monthly salary and other deductions. This is written information which gives both managers and employees in Tesco the gist about how much they were paid. Written information can be said to be an internal source of information in Tesco because the Human Resource department comes out with written internal job vacancies as well as the job description to get interested applicants. Tesco uses written information for the purpose of informing the management and the staff about future developments. For example if they want to expand, they will write to workers and tell them what they expect from them to help the business expansion. ON SCREEN: This is where information may be produced on-screen. This can be seen in multimedia TVs and CD-ROM’s that combine text, graphics, animation, audio and video. Tesco uses on screen information during induction of new recruits into the business. The new recruits watch video of how to use equipment such as flat tops, cages etc. as well as to stay safe in case of fire outbreak etc. also the information used by the Checkout Assistants in Tesco are also on screen . n screen information used by Tesco is internal because the on screen information used by the Checkout Assistants are provided by the Price Integrity department to inform the workers about current prices of stock and the video they show in the induction is also acted and recorded by the Tesco employees. The purpose of the on screen information is to invite support for activities because Tesco have set their own standards in the business and through onscreen information; they are able to show it to other people who are not aware of these standards in relation to price, health and safety etc. MULTIMEDIA: multimedia means multiple forms of media. Media can be text, graphics, video, data etc. Tesco always do their advertisement on the Television and also in the newspaper and that is a form of multimedia information. This type of information is external because the Tesco advertisement ids designed and presented by someone who is not part of the organisation. The purpose of using multimedia information is to communicate sales promotions. Tesco uses variety of information to communicate their sales promotion to customers. For example they place information about their Groceries, food and other products on offer in the newspaper or on the television to target a lot of customers. WEB BASED: web based are basically information found on a website. Tesco as a business have a business website to supplement the stores they have. Customers can also buy products and services from the website. The web based information is internal because it is a provided database by the company. The purpose of Tesco web base information is to update knowledge of their own market such as the performance of the business in recent and previous years. Also in the case of recruiting staff, Tesco upload the person specification and job description of the related vacancy on their website so that applicants can update themselves with the information on the website before applying. Task 2 Businesses use different kinds of information for their day to day activities. The information they use gives them a lot of merit as it contributes to effective communication and the smooth running of the business. In this part of the assignment I will analyse the different types of information used by Tesco and the reason why they use such information as well as their related drawbacks. You read "Market Segmentation of Coca Cola" in category "Essay examples" Verbal In Tesco, verbal information is via the mouth. It includes managers and employees conversing with each other. In other words it also entails a telephone conversation between Customer Service staff and customers who wants to make an enquiry or at times customers who want to locate certain products at the shop floor. Tesco uses verbal information because it is from a reliable sourcing which from either the management or the employees and hence they can rely on it. There is high level of understanding and transparency. Tesco as a business embark on a lot of discussions as they have to deal with catalogue of duties in the shop and also work together as a team. Teamwork will enable them get the job done and this cannot be possible without verbal information. For example if the Stock Control Department of Tesco wants to embark on stock counts, the manager of the department will have to speak to the staffs of that department to give them all the necessary gist about the job and how it can be done. In this case there is flexibility and that is another benefit that is why Tesco use verbal information because the staff of the stock control department will also give the manager feedback about what they think and this will help the department and the entire Tesco team to get their job done. Tesco also use verbal information in problem resolution. Sometimes there are certain disputes, disagreements and conflicts between staffs, staff and customers etc. and this can be put to an end by talking over them. For example Tesco has an administrative team known as Listen and Fix; they resolve problems amicably through verbal information. It’s easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person. In Tesco customers communicate with the staff members this is an advantage because they get to ask questions if they don’t understand the instructions clearly. As discussed above, there are a lot of benefits associated with verbal communication that is why Tesco use it to enable them solve problems and to achieve their stated aims and objects. Verbal communication is time saving for Tesco as far as daily interaction is concerned, in contrast, in case Tesco have a management meeting or an annual meeting, it consumes a lot of time and that is a drawback of verbal communication as it entails a lot of speeches. Also under this meeting, there are sometimes misunderstanding as they embark on a lot of debates making it difficult to arrive at a conclusion and sometimes information from the management in the course are not clear as they do not follow any formal procedure but just talking over them. Besides, verbal information has a short period of longevity making it difficult for receivers to recollect what was discussed. For example, if a customer comes up to a customer assistant in the shop floor to address a complain, the customer assistant will promise the customer to forward the issue to the management but it can occur that he might not recollect the information and hence the complaint will not be dealt with. Written Written communication has great significance in Tesco business. It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for Tesco’s development. Written information is more unique and formal. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Written information helps in laying down apparent principles, policies and rules for the running of Tesco business. Tesco as the number one retailer in the UK always set high principles and policies to enable them be on top, and all these principles are passed on through the entire staff through written information because it is more formal and precise. For example, last Tesco came up with a policy to enable them control the amount of stock lose in their various shops by doing an unannounced staff search. Tesco got their message across to the staff in the store through written information because that was formal and it breaks down every detail of the policy to the staffs. Also in the case of recruitment, Tesco written information to delegate responsibilities to new employees into the business because talking through responsibilities is not adequate and both Personnel manager and the employee might forget what is said but written information in the form of employment contract is proper for record keeping. Written information adds up to Tesco cost of production as written information entails purchasing huge sums of stationary talk less of the manpower employed in writing and delivering letters. The feedback of written information is not spontaneous making it hard for communication in Tesco to be effective. Communication needs quick and effective responds to be effective and further helps in the decision making process of Tesco. For example, Tesco relies heavily on their suppliers because they bring in their stock on daily basis. If Tesco runs out of stock, they quickly scan the information of the products and send them quickly via email to their suppliers. In this case the suppliers are meant to respond quickly to the email. The suppliers sometimes take time to respond to the email thereby making the written communication ineffective. Tesco usually sends out emails and letters to their valued customers to inform them about their already existing special offers or impending ones. This information can easily be read and understood by most customers but sometimes customers from other countries who do not understand the English language may not understand the information and may regard it as useless. When this happens, Tesco marketing strategies will not achieve maximum results because some customers do not get the whole point of the written sales promotion send to them. On screen On screen is an advantage to Tesco because a large number of people can watch the presentation for example electronic paying tills they can get information if the tills are not working or if there is any discounts or and new system introduced by the organisation. Another advantage of onscreen information is that a large number of people can access information from it to help them upgrade their knowledge in an organisation. The government has influenced a lot of businesses to keep up with health and safety at their workplace to ensure the wellbeing of their workers and customers. Tesco usually show health and safety videos on screen to their workers. The video covers issues like how to react in case of fire outbreak, how to use Tesco equipment like cages, flat tops etc. the idea behind this video is to educate the workers on how to stay positive in the work place. The video is shown onscreen to a large number of workers at a go making it easier to educate mass group of people in less time. Also the managers of Tesco do a monthly conference meeting with the Managing Director of the entire Tesco Company via the screen which really relieves the company the cost of arranging meetings because they can have a discussion with the manager without inviting him over. However the disadvantage of this type of communication is that people with disabilities like blind people won’t be able to communicate using this method. I made mentioned that Tesco’s cost is reduced because they can have a meeting with their Managing Director without inviting him over. However the disadvantage towards the onscreen meeting is that in case of technical failures like inability to connect equipment, the meeting will be affected or might not come on at all. In other words, the Managing Director can monopolize the decisions to be made under the meeting because it is not a face to face meeting to enhance free social interaction and influence of certain decisions under the meeting. Tesco self-service is onscreen which gives information to customers on better ways to pay for the items they have purchased in store without joining the long queues at the checkout however there is a disadvantage towards this form of communication because the information is written in English Language and customers who do not understand the language cannot follow the steps listed on the self-service machine. Multimedia Tesco fancy multimedia as it is able to help them target their target audience with their special offers . ultimedia can be television, audio, video, newspapers, billboards etc. for example billboards are good for communicating because they are situated in busy places. Tesco normally show their best selling items on their billboards to attract or inform passing drivers and other customers about their special offers in store. Besides, Tesco’s advertisement are mostly done on the television because most customers watch television at their work places, homes etc. s o the advertisement can be seen by customers to know what is going on in the business. To Tesco, multimedia is more appealing over traditional advertising methods. For example in the olden days, businesses use word of mouth as an effective advertising tool to tell customers about their businesses and the products or services. That was really time consuming and in other words targeted few audiences. Tesco by using multimedia like Television, Newspapers and Radio stations are able to inform the customers and the entire public about their recent or impending sales promotions. However competitive businesses in the retail sector such as ASDA, Sainsbury etc. ses multimedia in their operations hence it makes it difficult for customers to understand the positioning of Tesco’s products. Tesco incur a lot of costs by advertising through the media such as radio stations and television channels, besides advertising through the media to win the target audience attention requires strategic planning to make it effective. For example if Tesco is advertising a product to target students on the television, they will have to have to do it in the evening as students are most of the time available in the evening. Another disadvantage of multimedia information is that it is not only expensive but also advertisement through some media formats has short life. For example, Tesco advert will only be current in a newspaper throughout a day or two and afterwards becomes history. This makes multimedia information less effective. Web based The internet is used to allow people to shop from home at any time on their computers using Tesco online. They simply connect to the internet and then send the order. Websites are used to store lots of information for customers, for example, latest CDs sold in Tesco. Wines, information on a baby and toddler club etc. Club-cards are a form of internal communication because Tesco stores every item that you have bought when your card is swiped; this means that they know what have been selling the most and the least in the store. Besides, the most obvious advantage of web based information is the potential for reaching a wider audience. The internet is used by literally millions of people; all of them are looking for something to buy. Tesco having a website enables them to operate over a wider area meaning they can now get in touch with their unreachable customers. With web based information customers can easily access information about Tesco. They can see what products or services they sell, their prices, location and much more. The advantage here is that whatever Tesco decides to tell customers, they can find it with a few clicks of a mouse. Frequent system breakdown makes Tesco web based information inaccessible for both customers and Tesco. Customers will be frustrated if they cannot access Tesco website or find it difficult to find other information and they will resort to other business website. This will really bring down Tesco’s reputation and sales as well. The security issue on Business web can be a disadvantage because it can be vulnerable to hackers who can use deviant means to shop online or in other words use someone’s credit card to purchase stuff online which can create customers and business problems. Task 3 In this final task, I will be evaluating the appropriateness of business information used to make strategic decisions in Tesco. I will write this in relation to two functional areas in Tesco namely Finance Department and Marketing Department. Strategic decision is defined as the grand direction of the business. That is to say they are decisions which the business makes in relation to where they want to be in the future. The finance department of Tesco generates a variety of financial information that is helpful in decision making, including: Profit and Loss accounts providing details of whether Tesco is making efficient use of financial resources. Sales and purchases information setting out particular types of trading and accounts with particular customers and suppliers. A budget serves as a plan for the future development of Tesco. Managers are able to monitor budgets in order to spot variances and make on going adjustments to plans. Financial statements such as the profit and loss account and the balance sheet provide information about past performance of Tesco. Finance department are able to compare the performance of the business in one accounting period to the other. For example, on the 25 of February, Tesco were able to compare their profit and total fixed assets through the information in the profit and loss account as well as the balance sheet of the business. In 2011, the annual turnover of Tesco was ? 60455. 0m and a profit of ? 2777. 0m the total fixed asset was 35167. 0. In 2012, the turnover is ? 64539. 0m and the profit is ? 2956. 0m. The total fixed asset is 379180. Tesco was able to track the business as successful through their balance and profit account because the turnover and total fixed assets in the year 2012 is greater than that of 2011. This was brought to their notice through the information they recorded in their accounts. The finance department of Tesco can now make a basic forecast by following the trend of their turnover and profit/loss accounts to help them in the effective allocation of money. The balance sheet information helps Tesco’s strategic decision because the balance sheet summarizes Tesco’s assets, liabilities and shareholders’ equity at a specific point in time which can attract investors to invest in the business to increase the revenue of the business. Investors can analyse the performance of Tesco by looking at the balance sheet to see how much Tesco owes and owns. In contrast the information used by the finance department of Tesco in the profit and loss account and balance sheet can be manipulated and this makes the information not accurate or reliable for making financial judgements. Tesco as a PLC prepare financial statements for their external stakeholders, like creditors and shareholders, and for external auditors. Unfortunately, it is simple enough for the company to manipulate the statements. The management of Tesco may choose to overinflate profits to lure prospective shareholders into investing in the company. Also care must be taken when using financial documents such as profit and loss account. This is because the financial information is not current since it was prepared years back and Tesco cannot really rely on it to make decisions in terms of the success and failure of the company at present time. It is obvious that profit and loss as well as balance sheet of Tesco can be manipulated however it can be suggested that the profit and loss account really help Tesco to make strategic decisions such as investing in profitable ventures to boast the profit margin of the company. For example, The Tesco website, in which it has invested heavily in during recent years, saw profits leap by 21 per cent to ? 48 million, on the back of an almost equal percentage sales rise. Online grocery orders lifted by 10 per cent to ? 7. 5 million. The marketing department of Tesco on the other hand uses information from the Tesco club card to make decisions such as positioning of certain products. It has been able to use the Club card very effectively in addressing different customer segments and in attracting and retaining customers of all types. Club card is Tesco’s membership scheme which allows customers to save money on shopping by providing them price-off vouchers. Customers get a point on every pound they spend shopping at any stores of Tesco group of companies as well as at stores of their partner companies. Once a customer accumulates 150 points, these are then converted into Club card vouchers which enable the customer to save money on shopping. For getting a Tesco Club card customers have to register by filling in a form and sending it by post or they can also register online as well as over the phone. Anytime customers shop at Tesco, their club card is swiped. This means that the Club card acts as a tool for Tesco’s marketing department for collecting useful marketing data related to the buying habits of individual customers. Once the marketing department have observed the buying habit of customers, they then apply the information in their marketing strategies. For example, if more customers in Barking purchase pet food, then the marketing department will send vouchers to these customers to enable them buy more to increase sales. Besides as part of secondary research conducted by Tesco, then company makes use of government statistics to find information about the external environment. For example government statistics shows the current state of the economy such as inflation, recession etc. Tesco knowing what is going on in the economy can then make vital decisions on their pricing and other ways to promote their brands. For example, if the economy is in recession, Tesco will then embark on sales promotion to enable them sell more products to customers as well as reducing their prices to target more customers. Looking at the above advantage, it would be easy to draw a conclusion that government statistics are in fact very useful as a source of data for the marketing department of Tesco; however there are also important disadvantages to official statistics so care must be taken when using information from government statistics because they are not always produced in a useful form, making them harder for a Tesco to analyse and draw any trends and patterns from it. The information from the club card used by the Marketing department of Tesco can be described as unreliable because most customers have the view that the club card is a violation of rights and they do not comply. Besides, some customers who have registered for the club card do not even bring it along when they shop so it is sometimes difficult for the marketing department to make headway in determining which goods are selling and those which are not. My personal opinion is that the club card information on the Tesco database has actually helped Tesco to track the buying habits of 13 million British families. these buying habits has also in turn boasted Tesco’s relationship marketing as well as promoting customer loyalty in the business. How to cite Market Segmentation of Coca Cola, Essay examples