Saturday, May 23, 2020

Women s Leadership And The Barriers That Women Face Essay

Women run the World. Women are essential to the world, without women the world would not be able to continue to populate and grow. So why are women not given the credit that they deserve in the corporate world? In this paper I will be discussing what women go through in leadership, the pros and cons of women in leadership and the barriers that women face in the work place. I will also discuss the role that men play in leadership and the different leadership styles that men have compared to women. In this paper I will discuss both legal and ethical viewpoints. Leadership Execution Transformation Among Men and Women 3 â€Å"Leadership Execution Transformations Among Men and Women† Women still have challenges in the work force and still are not looked at in the same eye as a man in the world. In today’s society gender, should not be effected when it comes to roles in leadership, promotions or anything blocking the form of an elevation in the corporate work or work place. In this paper I will be discussing the problems that women face in the corporate world, the pros and cons and barriers of being a woman in leadership and the changes that need to be done involving women and men and how to properly execute and transform leadership. Glass ceiling The glass ceiling is a political term used to describe the unseen, yet unbreakable barrier that keeps women from rising to the upper rungs of the corporate ladder, regardless of theirShow MoreRelatedWomen in Leadership Roles1671 Words   |  7 Pagesresearch on gender equity in educational leadership published since 1997until 2010. Even though women attaining jobs in school leadership has increased, women still do not fill administrative positions in comparison to men. The majority of research related to women and leadership examines the barriers women face in entering or moving up in the leadership hierarchy. Looking at the differences and similarities in how men and women take on and exercise leadership roles, the authors of the articles suggestRead MoreTransformational Leadership As A Transformational Leader1463 Words   |  6 PagesLeaders have played a pivotal role in every society throughout history. Today s modern world is no exception to that fact. While there are many different styles of leadership, transformational leadership has become one of the most ins piring forms for leaders to embody. Along with changes in leadership style, the emergence of women as leaders in the workplace has brought about new forms of transformation. These changes have greatly impacted the professional climate of nursing. In order to fullyRead MoreDifferent Definitions Of Leadership And Leadership1503 Words   |  7 PagesLeadership: Leadership is a process whereby an individual influences a group of individual to achieve a common goal (pp5). However, there are many different definitions of leadership as there are people who have tried to define it because the word can have different meaning for different people. Leadership is similar to the management in many ways because they both involve influence, concerned with effective goal and work with people. Leadership helps to produce change and movement by establishingRead MoreThe Glass Ceiling Theory : Women And Minorities864 Words   |  4 PagesIn the past women and minorities have dealt with several obstacles that has prevented them from becoming leaders in organizations. According to Sanchez-Hucles and Davis (2010), women and minorities have experienced discrimination and biases that has prevented them from achieving and performing in leadership roles. Fortunately, both women and minorities have come a long way since that time. The glass ceiling theory that has been preventing so many women from achieving leadership roles has been crackedRead MoreGender Inequality And Women During The Workplace Essay881 Words   |  4 Pageswith few exceptions, are either single or have partners with full-time jobs (William, J. 2000). In 2011, a study showed that In Ireland, Men working hours averaged 39.4 hours a week with only 30.6 for women, and married men worked longer hours than married women. Also, more than half a million women in 2011 were looking after home/family compared with only 9,600 men (Gender Equality In Ireland). Gender stereotypes are hard to break, and like it or not, we are all prone to engaging in stereotypingRead MoreThe Glass Ceiling, An Invisible Barrier978 Words   |  4 Pagesdiscriminate against females. Most people would like to believe that there is not an invisible barrier that prohibits women from obtaining positions that they are fully qualified to uphold, but this belief would put us in a state of denial. Americaâ⠂¬â„¢s policy makers have put laws into place to regulate equal rights for genders and minorities; however, their efforts to regulate these laws have fallen short. This barrier, known as the glass ceiling, is a well-known historical term in the business world. ItRead MoreEssay on Women and Men in Leadership1424 Words   |  6 Pagesdifferences of men and women in the workplace. These gender differences are likely to exist in the way men and women influence, communicate, and lead. The male and female gender has always been viewed as two unique and different sets of people. It is perceived that males and females have different styles when it comes to leadership. First, we will look at the leadership styles of men. Males have been known to have a transactional leadership style. Transactional leadership is when followers are motivatedRead MoreWomens Role Models And Become Leaders1519 Words   |  7 PagesThere are legion women who serve as role models and become leaders. Women are survivors with unique inner strength who pose to achieve it all without complaining. Likewise, the women are mounting the leadership ladder in the male-dominated industries related to Finance, Federal Departments and Technology. In the United States, women synthesize a majority of the population earning higher college degrees as compared to men, yet holding only 19.2% top executive positions in the corporate world accordingRead MoreThe Glass Ceiling : A Human Capitalist Perspective1687 Words   |  7 PagesThe Glass Ceiling: A Human Capitalist Perspective The glass ceiling is an invisible barrier preventing women and minorities from advancing into upper management (Bell 67). Despite extensive legislation and the widespread implementation of equal opportunity policies, there is still widespread structural inequality and job segregation in organizations throughout the United States. The level of the `glass ceiling varies among organizations and is reflected in different employment patterns, hiringRead MoreThe Theory Of The Glass Ceiling Metaphor Essay1628 Words   |  7 Pagesbetween men and women and the difference in their leadership style (Sabharal, 2015). Men are regarded as more agentic- aggressive, dominant, and independent. Women behaviors are more communal- empathetic, nurturing and kind. This theory posits that individuals might question the capacity of women in leadership roles, because requirements of leadership contradict the social role of women (Sabharwal, 2015). Because men majorly occupy leadership roles, it is largely assumed that leadership demands male-like

Monday, May 18, 2020

Dr. Martin Luther King, Jr. was a protester and leader in...

Dr. Martin Luther King, Jr. was a protester and leader in the African-American Civil Rights Movement, greatly known for his use of nonviolent forms of demonstration. On a specific occasion, King was arrested for leading a peaceful protest as part of the Birmingham Campaign, which attempted to bring national awareness to the gruesome treatment endured by blacks. While in jail, King replies to the clergyman’s remarks of him being a foreign agitator in his â€Å"Letter from a Birmingham jail,† passionately defending the actions he took. The clergymen accused King of being an extremist, as they saw his relentless protesting and civil disobedience as a threat to a stable political and social system. In paragraphs 27-32, King attempts to persuade the†¦show more content†¦King demonstrates how his peaceful, non-violent protests do not advocate violence, which is exactly what the clergymen feared from Malcolm. Kings intensity and magnitude of his statements show that h e believes both paths he mentions are wrong, as he states, â€Å"I have tried to stand between these two forces.† King attempts to stay between the extremes and remind people that he is the middle ground. King emphasizes that he is not an extremist, rather, he is a moderate attempting to find the most favorable solution to both his and the clergymen’s problems. In conclusion, King juxtaposes these two extremist views in order to demonstrate how his practical and non-violent protests should be encouraged. King urges the clergymen to support peaceful protests before years of oppression turn into violence. King emphasizes that anyone who is trapped has a burning desire to be free, for â€Å"oppressed people cannot remain oppressed forever.† Similar to a bomb, these African Americans will soon emotionally explode, hurting both themselves and the people around them. King urges the clergymen to support the non-violent protests by exposing the threat of a violent confrontation. Furthermore, King additionally accentuates the idea of rebellion as he states, â€Å"the yearning for freedom eventually manifests itself†¦ something within has reminded him of his birthright of freedom, and something without has reminded him that it can beShow MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead Morenarrative essay1321 Words   |  6 PagesNarrative Essay A Brief Guide to Writing Narrative Essays Narrative writing tells a story. In essays the narrative writing could also be considered reflection or an exploration of the author s values told as a story. The author may remember his or her past, or a memorable person or event from that past, or even observe the present. When you re writing a narrative essay, loosen up. After all, you re basically just telling a story to someone, something you probably do every day in casual conversationRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreEssay763 Words   |  4 PagesCan’t be Built on Soccer Fever† and â€Å"Na Na Na Na, Hey Hey, Goodbye† In Jonathan Zimmerman’s essay â€Å"African National Identities Can’t Be Built on Soccer Fever† he describes how soccer brings the people of Africa together. He talks about the unity of Africans and how much soccer is a part of their lives. He also describes the underlying reason of why soccer is so heavily pushed. The perspective in the essay â€Å"Na Na Na Na, Hey Hey, Goodbye† Tim Bowling discusses his passion for hockey and his hate forRead MoreThe Colonel Essay1320 Words   |  6 PagesIn the essay, The Colonel, Michael Hogan illustrates the importance of the influential sport of tennis. Hogan writes about how tennis changed his life from an early age. When he was younger he saw tennis as a rich mans sport in which he had no interest. One of his much-respected neighbors, the colonel, approached Hogan’s father with the idea that his son might like to learn how to play tennis. After pondering the thought with his father, Hogan decided to take t he offer. The Colonel became his mentorRead MorePersuasive Essays : Persuasive Essay897 Words   |  4 Pagesbegan this class, I loved to write persuasive essays. I loved to write about my own opinions and I was quite good at convincing people to agree with my stand points. To convince others to agree on my point of view was an extraordinary feeling. I am very good at getting my point across and giving my reasons on why I feel the way I do about a certain situation. I loved writing persuasive essays because I love to read them as well. I love how persuasive essays have a call-to-action; giving the readers aRead MoreEnglish Composition One: To Be an Essay or Not to Be an Essay That Is the Question910 Words   |  4 Pages In the past, the mention to have to write a paper for an assignment caused me to break out in a sweat or my mouth instantly dries, well it does not have that kind of effect on me anymore. The key to successfully completing the essay on time is getting to researc h the topic at hand as soon as possible or before the process of writing begins. The next step for me would be to find the argument and take a side. Moreover, picking a thesis statement through brainstorming the information I gathered forRead More Flight Essay834 Words   |  4 Pages Essay on quot;Flightquot; amp;#9;It is always hard to get separated from someone you love and with whom you have shared every moment of his life until he decides to walk on a different path than yours. You dont know how to react and confusion dominates your mind. Should you be angry at him for leaving you, or should you support and respect his decision ? In her essay quot;Flight,quot; Doris Lessing illustrates the story of an old man who is learning to let go his granddaughter as she growsRead MoreEssay and Academic Life1117 Words   |  5 Pageslanguage learner? Discuss two or three problems with specific examples and details. Ex. 9 Analyzing students’ essays. Use the assignment and the Student Essays to answer the following questions. Assignment: Computers have become an important part of educational process. Write convincing illustration to this statement. Use specific and convincing examples and details. Student Essay 1 Computer as a multipurpose universal instrument of education. In our days computers have become an importantRead More Community Essay843 Words   |  4 Pagesan important effect on the shaping of a person’s character is key in both Pythia Peay’s essay, â€Å"Soul Searching† and Winona LaDuke’s interview transcribed in essay form entitled, â€Å"Reclaiming Culture and the Land: Motherhood and the Politics of Sustaining Community†. The two authors present ideas, similar and different, of what it means to live in and be a part of community. Through examining these two essays, summarizing and synthesizing, we can gain a better understanding of what community is and

Monday, May 11, 2020

Women, Voice Pitch Authority, and Gender Bias

Do we respond differently to the sound of a voice based on its gender? Do mens voices have more authority and are womens voices more friendly? These questions skim the surface of an overlooked aspect of gender discrimination -- bias that arises from how we judge a female voice, especially pitch. Typically, gender bias against women is rooted in optics. We look at hair color, body shape, size, weight, height, physical attractiveness and make assumptions. Clothing, skirt length, and style of attire provide visual cues that fuel stereotypes and feed into gender expectations. Take away sight and we still jump to conclusions, but now the pitch of a womans voice becomes the yardstick by which we measure her worth. Picture the stereotypical dumb blonde. How does she sound? Either we imagine her voice as high and squeaky, or soft and breathy like Marilyn Monroe. Its sexy, but it doesnt convey authority or increase trust. Going Low To gain authority, women have long believed that its better to pitch their voices lower. And experts have discovered that most women are following that dictum. Over the past 50 years, womens voices have dropped significantly. Although womens voices normally register a full octave higher than mens voices, today theyre just 2/3rds of an octave higher. The most prominent example of this vocal divide can be seen in the media where an enormous distinction exists between the types of products sold by female voices and those pitched by male voices. At first glance, it might appear that women and men enjoy parity based on the number of voiceovers on TV commercials. Womens voices are commonplace in commercials that sell everyday household items such as dishwashing detergent, toilet bowl cleaners, diapers, paper towels. But commercials selling big-ticket items such as cars and trucks are largely the domain of male voices. Thats because of the sexual politics surrounding how we perceive male and female voices. Writing for the UK website the New Humanist, Sally Feldman observes: [Theres] a basic difference between the way men and women tend to speak. Whereas men often breathe from their abdomen, women are more likely to constrict their voices to an upper range which allows less variety and less control. In a recent collection of essays, Well-Tuned Women, Kristin Linklater writes: â€Å"When a high voice connects with a strong impulse based, for instance, in anger or fear, it becomes shrill, strident, screechy, piercing, nasal, penetrating, sharp, squeaky or brassy and generally unpleasant to the point of causing major distress in the hearers.† Men, on the other hand, with their deeper voices and richer tones, find it easier to convey authority and control. It’s partly physiological. Men’s voices are lower than women’s because they have a larger larynx, developed in the Adam’s apple at puberty, and longer, thicker vocal folds.... Anne Karpf [author of The Human Voice] argues that men have come to assert power through their deep voices and resonant tones to such an extent that â€Å"pitch has become a weapon in the gender wars. Men in Control Look beyond TV commercials and youll see how effectively men have wielded the power of pitch in the gender wars. Ever notice there are no female announcers on game shows? asks veteran voice actor Lora Cain. None serve as announcers on TV talk shows, and very few do network promos or movie trailers -- two of the most prestigious and highly-coveted jobs in the voiceover industry. According to Cain, statistics bear this out. Men do 80% of the voice work while women accounting for only 20%. Why does gender discrimination exist in a field where its not how you look but how you sound? Cain feels its because those positions of clout that determine whether a voice will be male or female -- namely, writers and directors -- are held primarily by men. The key is more women writers and women directors, she observed in a recent phone interview. If there were more women writers, thered be more of a tendency to say, Lets consider a woman for this. Opening Doors for Women Voiceover professional Lora Cain is one of just a handful of women competing at the upper levels of this male-dominated field, and shes acutely aware of how the deck is stacked against female announcers and women voice actors. Theres this belief that women dont sound good in certain situations or that women dont like to listen to women. Wheres the logic in that? she argues. Women talk to each other, and women make 80% of the buying decisions in this country. But when a woman wants advice on what to buy, shes not as likely to ask her male partner as she is a female friend...or even another woman standing in line at the bathroom. Thats just what women do. So, of course, we listen to other women. We seek out each others opinions. We are  our greatest resource. Im hoping that we can change that belief little by little. Cain credits changing opinions in the industry as opening doors for women. Whats popular now is the real person sound. Its created new opportunities and thats really wonderful. But women are still shut out of certain jobs where theres an expectation that you need to have a certain weight behind your voice. Some say that women dont have that, but thats not true. She cites Randy Thomas  as a woman with vocal weight. Described as the most recognized female voice in America,  Thomas is best known as the voice of the TV show  Entertainment Tonight  and the Hooked on Phonics commercials. Thomas shattered the voiceover glass ceiling in 1993 when she became the first female announcer of the Academy Awards. Since then, shes done the Oscars at least seven times as well as the Miss America Pageant and the Democratic National Convention. Shes the first announcer -- male or female -- to hit the trifecta of announcing the Big Three Awards -- the Oscars, the Tonys and the Primetime Emmys -- in a single year. Confidence Thomas has broken out of the pack of female voice talent due to that authoritative voice, as Cain describes it. You hear it and you believe her. This authority and forcefulness is ultimately the biggest hurdle facing women in the voiceover industry -- and in business as well. Listeners, like clients and co-workers, are more willing to place their trust in the voice that sounds confident and assured. The Count Is In A March 2010 AdweekMedia/Harris Poll  bears out these findings. Researchers asked participants to listen to male and female voiceovers in commercials and judge them based on various criteria. When asked who sounded more forceful, 48% chose the male voiceover while only 2% chose the female. When asked who sounded more soothing, respondents overwhelmingly chose the female voiceover -- 48% vs. only 8% for the male. Both genders were regarded as equally persuasive with 18% choosing the male voiceover vs. 19% choosing the female. Yet when it comes to major purchases, authority seems to trump soothing or persuasive. When asked which voiceover would be more likely to sell them on buying a car or a computer, respondents chose the male voice 3-4 times more often than the female; only 7% chose the female voice in either situation. In comparison, 28% of respondents felt the male voiceover was more likely to sell them a car, and 23% felt they were more likely to buy a computer based on the male voice. The problem is that we hear gender first and form assumptions about the speaker even before we have a chance to assess timbre, pitch, speed, clarity, and other vocal qualities that might establish authority or trust. Unfortunately, hearing gender isnt all that different from seeing gender when we discriminate based on sex alone and assign characteristics to physical traits often arbitrarily, stereotypically, and unfairly. Crossing Barriers Like Thomas, Cain has come up against the structural bias inherent in an industry where voices are judged by how well they sell. Shes been taking a crack at another glass ceiling -- announcing TV game shows -- as the only woman among half a dozen candidates vying to announce the popular syndicated show  Wheel of Fortune.  When the shows longtime male announcer passed away in November 2010, Caine pushed for the producer to consider a woman. Although there are no female announcers on any games shows currently in production, Cain is optimistic, noting, We go through these cycles -- in the 80s and 90s women could be heard as announcers on game shows although they were mostly cable channels. When she pointed out to  Wheel of Fortune  executive producer Harry Friedman that there were no other women announcers on TV game shows today, he was willing to give her a shot. Although the person behind the voice usually remains invisible, Cains putting her thoughts forward -- along with her voice -- to make audiences aware that women are capable of doing the same quality work as men, just as they do in every other career field. Im calling attention to this, Cain explains, because we need to recognize when women cross these barriers. At the same time, however, it would be nice to have viewers listen to someone like Randy Thomas and think, Oh, she sounds great instead of focusing solely on the fact that, Oh, thats a woman. Sources Camber, Rebecca.  Why women who want to get ahead get a husky voice.  DailyMail.co.uk.Dolliver, Mark. How People React to Male vs. Female Voiceovers.  Adweek.com. 8 March 2010.Feldman, Sally.  Speak up.  NewHumanist.org.uk.Hendrickson, Paula. Choice Voice. EMMY Magazine at RandyThomasVO.com.

Wednesday, May 6, 2020

`` Pied Beauty `` By Gerard Manley Hopkins - 1460 Words

In the history of literature, different aspects are prevalent during the different time periods. The Victorian poet Gerard Manley Hopkins wrote in the nineteenth century in England, which was a time when the literature reacted against science. During this era, most people in England believed in God being the creator. Conversely, Robert Frost is a modern poet that wrote in America during the twentieth-century. â€Å"He has been described as the purest classical poet of America† (Browning and Cousin 243). Many authors throughout this time period rebelled against religion in their writing. The poems â€Å"Pied Beauty† by Hopkins and â€Å"Design† by Frost are both characteristic of the time periods in which the authors wrote them. These two poems have distinguishable similarities and differences, and the main aspects of these poems that have similarities and differences is their imagery and theme. The two poems â€Å"Pied Beauty† and â€Å"Design† have many similarities in their imagery. Both of these poems contain natural imagery in great detail, and the imagery focuses on the unusual things about nature. A vivid example from â€Å"Beauty† is â€Å"I found a dimpled spider, fat and white† (Frost 1).  ¹ This quote describes the appearance of the spider that is one of the characters that Frost includes in this poem. An example from â€Å"Pied Beauty† is â€Å"For skies of couple-color as a brindled cow† (Hopkins 2).  ² Hopkins is painting a picture of what he believes is beautiful in nature, which includes aShow MoreRelated`` Pied Beauty `` By Gerard Manley Hopkins1433 Words   |  6 Pagesof nature, they preach that nature was created and is controlled by their God. The belief of divine control is a popular topic in literature; specifically poetry. â€Å"Pied Beauty† written by Gerard Manley Hopkins in 1877, and â€Å"Design† written by Robert Frost in 1922 are just two e xamples of many that follow this trend. Gerard Manley Hopkins was a 19th century, English, Victorian poet. He was brought up in a religious and artistic family, leading to his becoming a poet and Jesuit priest (Reid). AlternativelyRead MoreAttitude and Appreciation of the Natural World in Gerard Manley Hopkins and Henry Wadsworth Longfellows Poetry1239 Words   |  5 PagesWorld in Gerard Manley Hopkins and Henry Wadsworth Longfellows Poetry The simple beauty of nature is an aspect many of us take for granted in our everyday lives - the endearing sounds of birds welcoming another day and the powerful gush of a waterfall being some examples of these. But there are those individuals who have endeavoured to fully comprehend the marvellous complexity of the world around us. Such findings are present in the work of many poets - namely Gerard ManleyRead MoreWilliam Frost And Gerard Manley Hopkins : Nature And The Creation Of It1231 Words   |  5 Pagesbe so beautiful and innocent. Robert Frost and Gerard Manley Hopkins describe nature and the creation of it in their poems â€Å"Design† and â€Å"Pied Beauty†. They both express similarities and differences in nature between their two poems. Imagery is a very vital aspect in most all poems. In â€Å"Design† and â€Å"Pied Beauty† they go through an extended amount of imagery. Both poems seem to point out unusual aspects in nature. For instance, in â€Å"Pied Beauty† Hopkins states â€Å"fresh-firecoal chestnut falls; finches’Read More Using Animals Symbolically by Using Poetic Devices Essay627 Words   |  3 PagesPoetic Devices I will be discussing the ways in which the poets use animals symbolically by using poetic devices. The three poems that I have chosen are â€Å"The Tyger† by William Blake, â€Å"The Eagle† by Alfred, Lord Tennyson. Lastly, Pied Beauty by Gerard Manley Hopkins. Alfred Lord Tennyson has used an image of an eagle to give the reader an image of a man standing on a cliff top waiting for his world to fall around him. He is in a desolate area; there is no society near him â€Å"ringed with the azureRead MoreA Beautiful Pied Design1185 Words   |  5 Pagespoems Pied Beauty by Gerard Manley Hopkins and Design by Robert Frost. The easiest likeness to notice is that both of these poems have the tendency to rhyme. However, they both have a different rhyming pattern. Pied Beauty can be noticed as a 1,2,3 rhyme by which I mean the ending words rhyme in 3s such as â€Å"things†, â€Å"cow†, â€Å"swim†, then the next three are â€Å"wings†, â€Å"plough†, â€Å"trim† (Hopkins 1,2,3,4,5,6). Design as a 1,2,2,3,3,2,2,1 rhyme meaning that is a lot more jumpy than Pied Beauty is. LinesRead MoreChanging Characteristics of Poetry from Modern to Romantics3272 Words   |  14 Pages Changing characteristics of poetry from Romantics to Modern Abstract: The characteristics of poetry changed with the changing of eras and literary periods. Romantics have their own features and writing style. Nature and beauty play very important role in Romantic poetry. Victorian poetry is different from Romantics because its themes are about Victorian age, which is influenced by democracy, evolutionary sciences and industrial revolution. After that the Modern age comesRead MoreLiterature Marking Scheme9477 Words   |  38 Pages15 Set texts (syllabus 0486) * from Songs of Ourselves from Part 4 (Poems from the Nineteenth and Twentieth Centuries): Poems 110 to 123 inclusive, i.e. the following fourteen poems: Sujata Bhatt, ‘A Different History’ Gerard Manley Hopkins, ‘Pied Beauty’ Allen Curnow, ‘Continuum’ Edwin Muir, ‘Horses’ Judith Wright, ‘Hunting Snake’ Ted Hughes, ‘Pike’ Christina Rossetti, ‘A Birthday’ Dante Gabriel Rossetti, ‘The Woodspurge’ Kevin Halligan, ‘The Cockroach’ Margaret Atwood, ‘TheRead MorePoems: City Planners15330 Words   |  62 Pagesbedfellows to the poems, the clearer the shared themes are. The natural comparisons here are obviously â€Å"City Planners† by Boey Kim Cheng and â€Å"Pied Beauty† by Gerard Manley Hopkins. In short, I opposed Cheng and Hopkins: Hopkins revels in the imperfections of life and sees them as beautiful; Cheng laments how we cannot tolerate the imperfections of life as Hopkins wishes we could – the flaws of our lives are eradicated by city planners who replace the natural/the historical/the past with gleaming, soulless

Market Segmentation of Coca Cola Free Essays

string(29) " as their related drawbacks\." Business communications In this assignment I will be talking about the types of information used in Tesco. A I will start by defining information. Information is defined as the knowledge of specific events or situations that have been gathered or received by communication, intelligence or news. We will write a custom essay sample on Market Segmentation of Coca Cola or any similar topic only for you Order Now The first type of information I will talk about is verbal. Verbal communication is part of the day to day activities of Tesco. VERBAL: verbal communication entails the face to face expression of views and ideas or sometimes across the telephone. In Tesco verbal information is obtained from both managers and employees as they both work together and need to be aware of certain pieces of information that are related to either their business or job role as a whole. An example of verbal information is a store manager giving instruction to a grocery staff as to how to arrange promotion stocks on the shelves. This is a practical example of verbal information because the staff initially did not know how to go about the arrangement but he obtained it from the face to face interaction with the store manager. Verbal information is internal because it is obtained from employees and other staff inside the business. In Tesco verbal information is used to invite support for activities because the support must come from the employees in the business. For example, if Tesco need more staff for their night shift, they speak to couple of staff who work in the day to seek for their help. The purpose of verbal information is to elaborate more on key issues which are vital to the business because for example, issues like getting staff to do overtime needs to be verbal as the company is trying to persuade staff to do extra work for them. WRITTEN: Written communication involves any type of interaction that makes use of the written word. It is one of the two main types of communication, along with oral or spoken communication. Written communication is very common in Tesco, so it is will be the interest of the business for managers to develop effective written communication skills. Some of the various forms of written communication that are used internally for business operations include memos, reports, bulletins, job descriptions, employee manuals, and electronic mail. Written information also sometimes the form of diagrams, graphs and charts. For example Tesco always gives out pay slips to employees every month which contains their monthly salary and other deductions. This is written information which gives both managers and employees in Tesco the gist about how much they were paid. Written information can be said to be an internal source of information in Tesco because the Human Resource department comes out with written internal job vacancies as well as the job description to get interested applicants. Tesco uses written information for the purpose of informing the management and the staff about future developments. For example if they want to expand, they will write to workers and tell them what they expect from them to help the business expansion. ON SCREEN: This is where information may be produced on-screen. This can be seen in multimedia TVs and CD-ROM’s that combine text, graphics, animation, audio and video. Tesco uses on screen information during induction of new recruits into the business. The new recruits watch video of how to use equipment such as flat tops, cages etc. as well as to stay safe in case of fire outbreak etc. also the information used by the Checkout Assistants in Tesco are also on screen . n screen information used by Tesco is internal because the on screen information used by the Checkout Assistants are provided by the Price Integrity department to inform the workers about current prices of stock and the video they show in the induction is also acted and recorded by the Tesco employees. The purpose of the on screen information is to invite support for activities because Tesco have set their own standards in the business and through onscreen information; they are able to show it to other people who are not aware of these standards in relation to price, health and safety etc. MULTIMEDIA: multimedia means multiple forms of media. Media can be text, graphics, video, data etc. Tesco always do their advertisement on the Television and also in the newspaper and that is a form of multimedia information. This type of information is external because the Tesco advertisement ids designed and presented by someone who is not part of the organisation. The purpose of using multimedia information is to communicate sales promotions. Tesco uses variety of information to communicate their sales promotion to customers. For example they place information about their Groceries, food and other products on offer in the newspaper or on the television to target a lot of customers. WEB BASED: web based are basically information found on a website. Tesco as a business have a business website to supplement the stores they have. Customers can also buy products and services from the website. The web based information is internal because it is a provided database by the company. The purpose of Tesco web base information is to update knowledge of their own market such as the performance of the business in recent and previous years. Also in the case of recruiting staff, Tesco upload the person specification and job description of the related vacancy on their website so that applicants can update themselves with the information on the website before applying. Task 2 Businesses use different kinds of information for their day to day activities. The information they use gives them a lot of merit as it contributes to effective communication and the smooth running of the business. In this part of the assignment I will analyse the different types of information used by Tesco and the reason why they use such information as well as their related drawbacks. You read "Market Segmentation of Coca Cola" in category "Essay examples" Verbal In Tesco, verbal information is via the mouth. It includes managers and employees conversing with each other. In other words it also entails a telephone conversation between Customer Service staff and customers who wants to make an enquiry or at times customers who want to locate certain products at the shop floor. Tesco uses verbal information because it is from a reliable sourcing which from either the management or the employees and hence they can rely on it. There is high level of understanding and transparency. Tesco as a business embark on a lot of discussions as they have to deal with catalogue of duties in the shop and also work together as a team. Teamwork will enable them get the job done and this cannot be possible without verbal information. For example if the Stock Control Department of Tesco wants to embark on stock counts, the manager of the department will have to speak to the staffs of that department to give them all the necessary gist about the job and how it can be done. In this case there is flexibility and that is another benefit that is why Tesco use verbal information because the staff of the stock control department will also give the manager feedback about what they think and this will help the department and the entire Tesco team to get their job done. Tesco also use verbal information in problem resolution. Sometimes there are certain disputes, disagreements and conflicts between staffs, staff and customers etc. and this can be put to an end by talking over them. For example Tesco has an administrative team known as Listen and Fix; they resolve problems amicably through verbal information. It’s easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person. In Tesco customers communicate with the staff members this is an advantage because they get to ask questions if they don’t understand the instructions clearly. As discussed above, there are a lot of benefits associated with verbal communication that is why Tesco use it to enable them solve problems and to achieve their stated aims and objects. Verbal communication is time saving for Tesco as far as daily interaction is concerned, in contrast, in case Tesco have a management meeting or an annual meeting, it consumes a lot of time and that is a drawback of verbal communication as it entails a lot of speeches. Also under this meeting, there are sometimes misunderstanding as they embark on a lot of debates making it difficult to arrive at a conclusion and sometimes information from the management in the course are not clear as they do not follow any formal procedure but just talking over them. Besides, verbal information has a short period of longevity making it difficult for receivers to recollect what was discussed. For example, if a customer comes up to a customer assistant in the shop floor to address a complain, the customer assistant will promise the customer to forward the issue to the management but it can occur that he might not recollect the information and hence the complaint will not be dealt with. Written Written communication has great significance in Tesco business. It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for Tesco’s development. Written information is more unique and formal. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Written information helps in laying down apparent principles, policies and rules for the running of Tesco business. Tesco as the number one retailer in the UK always set high principles and policies to enable them be on top, and all these principles are passed on through the entire staff through written information because it is more formal and precise. For example, last Tesco came up with a policy to enable them control the amount of stock lose in their various shops by doing an unannounced staff search. Tesco got their message across to the staff in the store through written information because that was formal and it breaks down every detail of the policy to the staffs. Also in the case of recruitment, Tesco written information to delegate responsibilities to new employees into the business because talking through responsibilities is not adequate and both Personnel manager and the employee might forget what is said but written information in the form of employment contract is proper for record keeping. Written information adds up to Tesco cost of production as written information entails purchasing huge sums of stationary talk less of the manpower employed in writing and delivering letters. The feedback of written information is not spontaneous making it hard for communication in Tesco to be effective. Communication needs quick and effective responds to be effective and further helps in the decision making process of Tesco. For example, Tesco relies heavily on their suppliers because they bring in their stock on daily basis. If Tesco runs out of stock, they quickly scan the information of the products and send them quickly via email to their suppliers. In this case the suppliers are meant to respond quickly to the email. The suppliers sometimes take time to respond to the email thereby making the written communication ineffective. Tesco usually sends out emails and letters to their valued customers to inform them about their already existing special offers or impending ones. This information can easily be read and understood by most customers but sometimes customers from other countries who do not understand the English language may not understand the information and may regard it as useless. When this happens, Tesco marketing strategies will not achieve maximum results because some customers do not get the whole point of the written sales promotion send to them. On screen On screen is an advantage to Tesco because a large number of people can watch the presentation for example electronic paying tills they can get information if the tills are not working or if there is any discounts or and new system introduced by the organisation. Another advantage of onscreen information is that a large number of people can access information from it to help them upgrade their knowledge in an organisation. The government has influenced a lot of businesses to keep up with health and safety at their workplace to ensure the wellbeing of their workers and customers. Tesco usually show health and safety videos on screen to their workers. The video covers issues like how to react in case of fire outbreak, how to use Tesco equipment like cages, flat tops etc. the idea behind this video is to educate the workers on how to stay positive in the work place. The video is shown onscreen to a large number of workers at a go making it easier to educate mass group of people in less time. Also the managers of Tesco do a monthly conference meeting with the Managing Director of the entire Tesco Company via the screen which really relieves the company the cost of arranging meetings because they can have a discussion with the manager without inviting him over. However the disadvantage of this type of communication is that people with disabilities like blind people won’t be able to communicate using this method. I made mentioned that Tesco’s cost is reduced because they can have a meeting with their Managing Director without inviting him over. However the disadvantage towards the onscreen meeting is that in case of technical failures like inability to connect equipment, the meeting will be affected or might not come on at all. In other words, the Managing Director can monopolize the decisions to be made under the meeting because it is not a face to face meeting to enhance free social interaction and influence of certain decisions under the meeting. Tesco self-service is onscreen which gives information to customers on better ways to pay for the items they have purchased in store without joining the long queues at the checkout however there is a disadvantage towards this form of communication because the information is written in English Language and customers who do not understand the language cannot follow the steps listed on the self-service machine. Multimedia Tesco fancy multimedia as it is able to help them target their target audience with their special offers . ultimedia can be television, audio, video, newspapers, billboards etc. for example billboards are good for communicating because they are situated in busy places. Tesco normally show their best selling items on their billboards to attract or inform passing drivers and other customers about their special offers in store. Besides, Tesco’s advertisement are mostly done on the television because most customers watch television at their work places, homes etc. s o the advertisement can be seen by customers to know what is going on in the business. To Tesco, multimedia is more appealing over traditional advertising methods. For example in the olden days, businesses use word of mouth as an effective advertising tool to tell customers about their businesses and the products or services. That was really time consuming and in other words targeted few audiences. Tesco by using multimedia like Television, Newspapers and Radio stations are able to inform the customers and the entire public about their recent or impending sales promotions. However competitive businesses in the retail sector such as ASDA, Sainsbury etc. ses multimedia in their operations hence it makes it difficult for customers to understand the positioning of Tesco’s products. Tesco incur a lot of costs by advertising through the media such as radio stations and television channels, besides advertising through the media to win the target audience attention requires strategic planning to make it effective. For example if Tesco is advertising a product to target students on the television, they will have to have to do it in the evening as students are most of the time available in the evening. Another disadvantage of multimedia information is that it is not only expensive but also advertisement through some media formats has short life. For example, Tesco advert will only be current in a newspaper throughout a day or two and afterwards becomes history. This makes multimedia information less effective. Web based The internet is used to allow people to shop from home at any time on their computers using Tesco online. They simply connect to the internet and then send the order. Websites are used to store lots of information for customers, for example, latest CDs sold in Tesco. Wines, information on a baby and toddler club etc. Club-cards are a form of internal communication because Tesco stores every item that you have bought when your card is swiped; this means that they know what have been selling the most and the least in the store. Besides, the most obvious advantage of web based information is the potential for reaching a wider audience. The internet is used by literally millions of people; all of them are looking for something to buy. Tesco having a website enables them to operate over a wider area meaning they can now get in touch with their unreachable customers. With web based information customers can easily access information about Tesco. They can see what products or services they sell, their prices, location and much more. The advantage here is that whatever Tesco decides to tell customers, they can find it with a few clicks of a mouse. Frequent system breakdown makes Tesco web based information inaccessible for both customers and Tesco. Customers will be frustrated if they cannot access Tesco website or find it difficult to find other information and they will resort to other business website. This will really bring down Tesco’s reputation and sales as well. The security issue on Business web can be a disadvantage because it can be vulnerable to hackers who can use deviant means to shop online or in other words use someone’s credit card to purchase stuff online which can create customers and business problems. Task 3 In this final task, I will be evaluating the appropriateness of business information used to make strategic decisions in Tesco. I will write this in relation to two functional areas in Tesco namely Finance Department and Marketing Department. Strategic decision is defined as the grand direction of the business. That is to say they are decisions which the business makes in relation to where they want to be in the future. The finance department of Tesco generates a variety of financial information that is helpful in decision making, including: Profit and Loss accounts providing details of whether Tesco is making efficient use of financial resources. Sales and purchases information setting out particular types of trading and accounts with particular customers and suppliers. A budget serves as a plan for the future development of Tesco. Managers are able to monitor budgets in order to spot variances and make on going adjustments to plans. Financial statements such as the profit and loss account and the balance sheet provide information about past performance of Tesco. Finance department are able to compare the performance of the business in one accounting period to the other. For example, on the 25 of February, Tesco were able to compare their profit and total fixed assets through the information in the profit and loss account as well as the balance sheet of the business. In 2011, the annual turnover of Tesco was ? 60455. 0m and a profit of ? 2777. 0m the total fixed asset was 35167. 0. In 2012, the turnover is ? 64539. 0m and the profit is ? 2956. 0m. The total fixed asset is 379180. Tesco was able to track the business as successful through their balance and profit account because the turnover and total fixed assets in the year 2012 is greater than that of 2011. This was brought to their notice through the information they recorded in their accounts. The finance department of Tesco can now make a basic forecast by following the trend of their turnover and profit/loss accounts to help them in the effective allocation of money. The balance sheet information helps Tesco’s strategic decision because the balance sheet summarizes Tesco’s assets, liabilities and shareholders’ equity at a specific point in time which can attract investors to invest in the business to increase the revenue of the business. Investors can analyse the performance of Tesco by looking at the balance sheet to see how much Tesco owes and owns. In contrast the information used by the finance department of Tesco in the profit and loss account and balance sheet can be manipulated and this makes the information not accurate or reliable for making financial judgements. Tesco as a PLC prepare financial statements for their external stakeholders, like creditors and shareholders, and for external auditors. Unfortunately, it is simple enough for the company to manipulate the statements. The management of Tesco may choose to overinflate profits to lure prospective shareholders into investing in the company. Also care must be taken when using financial documents such as profit and loss account. This is because the financial information is not current since it was prepared years back and Tesco cannot really rely on it to make decisions in terms of the success and failure of the company at present time. It is obvious that profit and loss as well as balance sheet of Tesco can be manipulated however it can be suggested that the profit and loss account really help Tesco to make strategic decisions such as investing in profitable ventures to boast the profit margin of the company. For example, The Tesco website, in which it has invested heavily in during recent years, saw profits leap by 21 per cent to ? 48 million, on the back of an almost equal percentage sales rise. Online grocery orders lifted by 10 per cent to ? 7. 5 million. The marketing department of Tesco on the other hand uses information from the Tesco club card to make decisions such as positioning of certain products. It has been able to use the Club card very effectively in addressing different customer segments and in attracting and retaining customers of all types. Club card is Tesco’s membership scheme which allows customers to save money on shopping by providing them price-off vouchers. Customers get a point on every pound they spend shopping at any stores of Tesco group of companies as well as at stores of their partner companies. Once a customer accumulates 150 points, these are then converted into Club card vouchers which enable the customer to save money on shopping. For getting a Tesco Club card customers have to register by filling in a form and sending it by post or they can also register online as well as over the phone. Anytime customers shop at Tesco, their club card is swiped. This means that the Club card acts as a tool for Tesco’s marketing department for collecting useful marketing data related to the buying habits of individual customers. Once the marketing department have observed the buying habit of customers, they then apply the information in their marketing strategies. For example, if more customers in Barking purchase pet food, then the marketing department will send vouchers to these customers to enable them buy more to increase sales. Besides as part of secondary research conducted by Tesco, then company makes use of government statistics to find information about the external environment. For example government statistics shows the current state of the economy such as inflation, recession etc. Tesco knowing what is going on in the economy can then make vital decisions on their pricing and other ways to promote their brands. For example, if the economy is in recession, Tesco will then embark on sales promotion to enable them sell more products to customers as well as reducing their prices to target more customers. Looking at the above advantage, it would be easy to draw a conclusion that government statistics are in fact very useful as a source of data for the marketing department of Tesco; however there are also important disadvantages to official statistics so care must be taken when using information from government statistics because they are not always produced in a useful form, making them harder for a Tesco to analyse and draw any trends and patterns from it. The information from the club card used by the Marketing department of Tesco can be described as unreliable because most customers have the view that the club card is a violation of rights and they do not comply. Besides, some customers who have registered for the club card do not even bring it along when they shop so it is sometimes difficult for the marketing department to make headway in determining which goods are selling and those which are not. My personal opinion is that the club card information on the Tesco database has actually helped Tesco to track the buying habits of 13 million British families. these buying habits has also in turn boasted Tesco’s relationship marketing as well as promoting customer loyalty in the business. How to cite Market Segmentation of Coca Cola, Essay examples

Infrastructure Project Life Cycle-Free-Samples-Myassignmenthelp.com

Questions: 1.Critically analyse the interaction and mutual impact between infrastructure project, society and the environment, and the sphere of influence of the project manager in impacting those outcomes. 2.Critically evaluate the specific nature of infrastructure projects with regards to the challenges, stakeholders, governance and funding/financial arrangements, noting how these specificities impact on the project management process. Answers: Infrastructure Project Life Cycle Project Leadership The Operational board of for the new RAH program provided the operational leadership for the integrated program for the successful transition to the operational commission. The leadership qualities would be useful for the board and would be utilized in the management of the project efficiently (Collin Lorezin, 2006). Various type of designs were implemented into the project to increase the quality of the project. Features such as the provision of the involvement of staffs that would provide quality clinical care, the infrastructure of superior quality are implemented and also the quality of the environment was increased. In addition to this, the integrated programs in the management office were also performed for the quality management of the project. Risk Assessment The RAH is a high risk project, and there are various risk involved with the project in terms of complexity, scalability and costs that are associated with the project. There were other types of risks such as the risks relating to the design and the construction of the hospital. For the mitigation of the risks proper risk management strategies are to be applied hence, effective solutions can be achieved. In addition to this, it is recommended that the SA Health ensure a robust assurance framework is implemented as early as possible. Leadership management Efficient amount of project leadership qualities are to be implemented for the supply chain and procurement management of the project and help in delivery of the equipments and the other furniture for the project (Gil, 2009). The procedures of the supply chain management were very smoothly performed and the procurement procedures were also very efficient, hence it was easier to perform the quality management and control process in the supply chain management. Integrated Quality The leadership helped in the supply chain management and also they helped in the monitoring of the procurement procedures. Hence, there was efficient quality check on the equipments before accepting the equipments and hence efficient quality control is performed for the system. Tools for project lifecycle For tools such as the gnatt chart and the work break down structures are used for the design of the project and for defining the milestones of the project. The project schedule would help in defining the project life cycle for the project. In addition to this, the cost benefit analysis for the project would be providing the information about the costs in the project. Opportunities for project life cycle Robust governance should have to establish over the project life cycle so that the efficiency of the project are maintained and also the project is well monitored (Goodman Hastak, 2006). The organization should be able to monitor the project and indentify the risks involved in the project and perform efficient risk mitigations on the project. This would increase the increase the overall efficiency of the project. Infrastructure Support System The project is being delivered using the services infrastructure PPP model. In this, system the private sector would be able to design the project, construct and finance the project and also provide wide range of facilities for the management services of the system. They would responsible for the services and the equipments that are provided in the hospital 2.Managing Infrastructure Project Performance Project Performance The project defined the project performances efficiently. The integrated program management office in the project provides the information and the reports on the performances of the project. In addition to this, the system also provides efficient monitoring on the systems of the project. Hence, this helps in the measurement of the performances of the program. Monitoring and Controlling The project has a reporting system enabled in them and this system provides the information about monitoring and controlling the project and the system contains various type of information about the project (Creedy, Skitmore Wong, 2010). They display various types of results about the project such as the discrepancies and the variances including the reports about the actual expenditure of the project. They also provide information about the end of year forecasts and the number of streams. Supply chain management The project monitors the equipments that are procured for the project and also the materials that are required for the project are obtained from different sources. The materials and the equipments are checked by the procurement and supply chain department and hence, they are efficiently monitored. Relationship between procurement and actual performance The project is being delivered by using a serviced infrastructure PPP model. This model would be providing excellent management facilities and also provide favorable procurement options for the project (Martland, 2012). In addition to this, the model provides the facilities for the clinical services and the equipments for the hospitals. They also provide assistances in the monitoring of the equipments and hence, relates to the approaches in the procurement process efficiently. Project team utilization Yes the project used the integrated team very efficiently. The project had used the integrated team for the identification of the challenges and the risks enabled with it. In addition to this, the detailed transition of the system were performed by the integrated team and also the monitoring of the project was done by this team and hence, the integrated had efficiently participated in the project and was perfectly utilized. There team is very important for any kind of project and the performance of the project depends on the project team. An efficient project team would enhance the performances of the project and also would be increasing the overall efficiency of the project. This would result in excellent monitoring of the entire project and the project being completed with the exact deliverable. Improvement in Project Management The project designed by the royal Adelaide Hospital was the largest social infrastructure project that was undertaken by the State. The used the PPP arrangement model for the completion of the project (Ormazabal, Vinolas Aguado, 2008). The project was managed and monitored very efficiently by the authorities, although there were some gaps in the management and they could have been handled, more efficiently by the management. There were a number of ways in which the management for the project could have been improved. The transitional and the operational planning should have been ready. There should have been initiatives business planning and transformation of health References Collin, J., Lorenzin, D. (2006). Plan for supply chain agility at Nokia: Lessons fromthe mobile infrastructure industry. International Journal of Physical Distribution Logistics Management, 36(6), 418430. Reprinted by permission of the American Society of Civil Engineers via the Copyright Clearance Center. Creedy, G. D., Skitmore, M., Wong, J. K. W. (2010). Evaluation of risk factors leading to cost overrun in delivery of highway construction projects. Journal of Construction Engineering and Management, 136(5), 528537. From TUA library databases. Gil, N. (2009). Developing cooperative project client-supplier relationships: How much to expect from relational contracts. California Management Review, 51(2), 144169. Reprinted by permission of the University of California Press via the Copyright Clearance Center. [PDF] Goodman, A. S., Hastak, M. (2006). Infrastructure planning handbook: Planning, engineering, and economics. Chapters 6 and 11, Reprinted by permission of American Society of Civil Engineers via the Copyright Clearance Center. Martland, C. D. (2012). Chapter 5 (Sec 5.1) Ormazabal, G., Violas, B., Aguado, A. (2008). Enhancing value in crucial decisions: Line 9 of the Barcelona subway. Journal of Management in Engineering, 24(4), 265272. From TUA library databases.